Outcome Bias User Experience (UX) topic overview/definition
Literature on Outcome Bias
Outcome Bias – Not All Outcomes are Created Equal
Evaluating the outcomes of our actions makes sense. However, there is a cognitive bias where we place too much weight on the outcome and aren’t critical enough of the process by which we reached that outcome. Learning to avoid the outcome bias can help improve the quality of our decision making process.Human beings tend to be self-evaluative. We...
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