Literature on Co-Culture
Co-Cultures and Value Framing: Know your users
To improve the chances that your design will engage an audience, we must focus on how it can stand out. To do that, we need to know who our audience is. There’s no room for “everybody” when we’re targeting: far from it, so we split “cultural groups” into many divisions or co-cultures and aim at those instead. Once we know on whose devices our de...
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