Here’s the entire UX literature on Peripheral Route Processing by the Interaction Design Foundation, collated in one place:
Persuasion occurs internally. You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions. However, nobody can hope to persuade anybody with 100% guaranteed success: you can only design for persuasion. Ultimately, that audience member (or user) has to persuade himself/herself of...
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