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Peripheral Route Processing

Your constantly-updated definition of Peripheral Route Processing and collection of topical content and literature

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Literature on Peripheral Route Processing

Here’s the entire UX literature on Peripheral Route Processing by the Interaction Design Foundation, collated in one place:

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Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind

Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind

Persuasion occurs internally. You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions. However, nobody can hope to persuade anybody with 100% guaranteed success: you can only design for persuasion. Ultimately, that audience member (or user) has to persuade himself/herself of...

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