Literature on Peripheral Route Processing
Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind
Persuasion occurs internally. You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions. However, nobody can hope to persuade anybody with 100% guaranteed success: you can only design for persuasion. Ultimately, that audience member (or user) has to persuade himself/herself of...
- 552 shares
- 2 years ago