Literature on Adoptability
Understanding Early Adopters and Customer Adoption Patterns
Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing. In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, des...
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- 3 months ago
Don’t Make Me Think – Key Learning Points for UX Design for the Web
Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. Don’t...
- 325 shares
- 1 month ago
Creating Lust, Desirability and the Mobile User Experience
User experience can often be reduced by those outside the discipline to “usability” and to be fair to them – UX did arise from usability but the user experience depends on more than just a product being usable. One key component of UX is desirability – the ability to make a product fun and engaging to use. Mobile internet platforms add several n...
- 399 shares
- 3 years ago