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Try our on-demand Master Classes instead! In just 60 minutes, you can learn directly from design experts about a variety of topics!

Stay updated, stay inspired—even if you’re short on time.

21st Century Design

21st Century Design with Don Norman

*Don Norman earned the epithet “Grand old man of UX design” for no small reason. Not only was he among the first users of the terms “User Experience” and “Cognitive Engineering”, but he introduced the concept of affordance into design and is one of the developers of what we now call “Human-Centered Design”. Today, he continues to push its boundaries through his research. This Master Class webinar is an unparalleled opportunity for you to learn from his lifetime of expertise at the cutting edge of design. After all, who better to guide you through the future of UX than the person at the forefront of both its past and future!* In today’s hyper-connected world, technology is a driving force that shapes human development, geopolitics, ecology, the economy and much, much more. From the corridors of power to the cafés we unwind in, **our collective reality is shaped by innumerable technologies, products, and services**. This makes the 21st century an era where the power and potential of design is unprecedented. Never before has technology meshed with our world at so many levels, areas and dimensions – to the point where it’s all too easy to take these shifts for granted and overlook the vital dynamics behind them. It takes a special kind of discipline and talent to **navigate this flux-like reality and achieve true innovation**. The 21st century poses many new challenges and opportunities. New **advances** in technology will allow both new artifacts, new ways of communicating and collaborating, and **powerful new tools** to aid in creating appropriate solutions. At the same time, there is a renewed sense that the standard way of doing things is **bad for the environment**, bad for the many existing **native and indigenous cultures**, and harmful to the many who suffer economically and by the multiple racial **prejudices and class differences** across the societies of the world. So, to solve the chaotic complexity that characterizes the 21st century, **designers are the final piece of the puzzle**. Design is a set of methods and a way of thinking that can be applied to virtually every discipline and problem. Each particular problem requires the knowledge from many different fields: from economics, the social and behavioral sciences, engineering, management, environmental science, and the life and health sciences. The field of Human-Centered Design adds the intense focus upon the needs and capabilities of the people who will be the recipients of the results. **The future approaches will involve less top-down dictates by the design community and more bottom-up development, where community members are co-designers and the design professionals and subject matter experts are facilitators and mentors**. This is a new future for design, one that allows the field to address some of the most critical societal needs of the 21st century. However, most designers wrongly believe that creating a pleasing product or service is the most they can hope for – and that meaningfully influencing our planet is a matter of luck. **How can we, as individual designers hired by corporations and clients, make any impact on the world at large?** This Master Class webinar with Don Norman will address many of these big issues. You’ll learn: - What design in the 21st century is - Why designers are particularly well equipped to help reach the UN’s 17 Sustainable Development Goals - Why design – and designers – can be considered harmful - Why designers are especially suited to lead complex projects tackling major global challenges - What designers essentially need to know to handle major environmental and humanitarian problems - and much, much more! Register for the Master Class webinar to avail this one-of-a-kind opportunity to learn first-hand from Don Norman. Even if you cannot attend the session live, **register and you'll receive a recording** to watch later. By Don Norman, Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group
How To Deal With Peo

How To Deal With People Who Don't Get Design

Have you ever found yourself explaining what you do as a UX designer over and over again? Ever had to correct a misinformed colleague who thought you make images look pretty with Photoshop? Ever felt frustrated at being consulted only after major product decisions were made? Even though UX Design is no longer a new or unknown term, in traditional organizations and development teams alike, **people can be unclear about what exactly a UX designer does, what their unique skills are, or where exactly they fit in.** As a UX designer, this means that you need to fight extra hard to make a case for your own work, and educate your colleagues about the role and importance of UX design. In this Master Class webinar, discover how as a designer, you can get—and keep—a seat at the table for every big business and product decision. You’ll learn: - How to identify and anticipate obstacles to UX design in your company - How to elegantly manage false expectations about UX design - How to align your design practice with the organization’s strategy - How to work more seamlessly with non-design teams - How to fight common misconceptions about UX design within your company This Master Class webinar is taught by **Morgane Peng, Design Director at Societe Generale**. Morgane made a career transition **from finance to UX design**, driven by the urge to improve the badly designed enterprise software she encountered when she worked in finance and consulting. Currently, she leads design teams at a 150-year-old banking company, and based on her experiences, she will share with you humorous and useful tips on how **you too can carve a niche for UX design, no matter the size or age of your organization!** With Morgane’s help, you can spend more time doing the creative work that you love, and less time fighting to get taken seriously as a UX designer. By Morgane Peng, Design Director at Societe Generale
How To Conduct Effec

How To Conduct Effective User Interviews

To design a delightful product, it isn’t enough to have your user in mind—*you need to truly know your user’s mind*. And the most effective way to achieve this is through user interviews. User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice. While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution. Watch this Master Class webinar for an in-depth guide to user interviews. You’ll learn: • What user interviews are and why they are important • When you should conduct a user interview • How to prepare yourself and your team for a user interview • How to effectively conduct a user interview • How to analyze and use findings from user interviews You’ll learn how to carry out your own user interviews with valuable insights from **Joshua Seiden’s 20+ years of design leadership**. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class webinar, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible. By Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting
UX Magic: Achieve 10

UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use. It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start. In this Master Class, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. You'll learn: - How cognitive science lends itself to Semantic Interaction Design - Real examples of the benefits and success of this new approach - How to convert product requirements into initial UX designs 10X faster - How to design with higher initial quality - The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory - How this method incorporates data driven business decisions to guide product success This Master Class is based on Daniel Rosenberg's book [**UX Magic**](https://www.amazon.com/UX-Magic-Daniel-Rosenberg/dp/1708061614), which explores how designers can transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product. Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try! By Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI
How To Design Experi

How To Design Experiences for AI

Artificial Intelligence (AI) has already begun to take the world by storm. Yet, in the design world, it's often misunderstood and underutilized. AI offers the potential to solve problems at an unprecedented scale. But to provide solutions to product users, **AI requires human insight that is rooted in empathy**. That’s where user experience (UX) design comes in. Watch this Master Class webinar to discover how working with AI can transform both your career prospects and the experiences you design. You’ll learn: - Key terms and concepts UX designers must know to work with AI - Case studies of how UX empowers AI in the real world - How to work with engineering teams on AI projects - How to begin your first AI-based UI/UX project - How and why you should play a role in training an AI - How to adapt your design process for AI You’ll learn from **Greg Nudelman’s** 20+ years of in-depth experience as a designer and strategist for AI-based applications. By learning how to train and leverage AI in your work, you can **gain in-demand technical and practical skills**, and become highly employable. 77% of today’s devices already use some form of AI, and 84% of global organizations believe that AI will give them a competitive edge. There’s already a strong business case for AI and the technological capabilities to support it. So, when you develop AI-specific UX design skills, you develop a strong competitive advantage for the future. By Greg Nudelman, Principal and Director of UX, DesignCaffeine

Upcoming Live Master Classes

Mental Models: How To Design For The Way Your Users Think

Photo of Susan Weinschenk
Susan Weinschenk, Chief Behavioral Scientist and CEO, The Team W, Inc.
Photo of Guthrie Weinschenk
Guthrie Weinschenk, COO, The Team W, Inc.

Every one of us uses mental models as we go about our lives—regardless of your product, service or industry, your users have mental models that guide them.

But what are mental models? Simply put, a mental model represents how a person thinks something works. Mental models do evolve through time and experience, but in every form, they shape how users behave, what they notice and how they process information.

As a designer, should you care about mental models? Absolutely. If your design is incompatible with your users’ mental models, they’ll find it challenging to use your product or service. If you don’t consider the mental models your users have, you risk creating friction for your users. And wherever there’s friction, there’s low user engagement, low product adoption and many more negative effects on your product’s success.

Learning how to leverage and influence mental models is a powerful skill for designers to have. And in this Master Class webinar, Susan and Guthrie Weinschenk will help you get started effectively!

You’ll learn:

  • How to understand the mental models your users have
  • How to influence users to change their mental models
  • How to incorporate mental models into steps in your design process
  • How to test whether your designs fit with prevailing mental models
  • How to decide how many mental models to consider within your user base

With a more robust understanding of mental models, you’ll find more success in how you attract, onboard, engage and retain users. Knowing how your users and customers think is a highly valuable skill set in any function or role, so join this webinar and learn how to apply mental models in your work. Even if you cannot attend it live, register to get access to a recording that you can watch anytime afterwards!

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How To Become A Visual Thinker With Sketchnoting

Photo of Mike Rohde
Mike Rohde, Designer, Teacher and Illustrator

Ever taken detailed notes at an important event or meeting only to look at them later and feel like there’s something missing? Like you couldn’t properly capture all the important things you heard, saw, thought, felt, and remembered? Like mere words and phrases weren’t enough to help you preserve and relive the moments of inspiration you had?

In late 2006, Mike Rohde experienced this exact dilemma even though he maintained large volumes of detailed notes. He realized that note-taking shouldn’t be such a detestable task, and set out to find a more enjoyable and more useful way to take notes. A way that goes beyond the limitations of words and uses visuals to help capture big ideas. A way that would remove the need to write volumes, allowing one to be fully present and involved in the moment.

And thus, sketchnoting was born.

Sketchnotes are rich visual notes created from a mix of handwriting, drawings, hand-drawn typography, shapes, and visual elements like arrows, boxes, and lines. Sketchnotes don't require special drawing skills, but do require you to listen and visually synthesize and summarize ideas via writing, drawing and icons.

Since then, Mike’s novel approach of sketchnoting has helped people around the world to take joy in the note-taking. And through this Master Class webinar, you too can benefit from this immersive new way to capture ideas!

You’ll learn:

  • Why you should sketch
  • Benefits of going to paper first, not pixel
  • The basic elements of sketching
  • Examples of sketchnoting
  • How to take part in a sketching activity

The most exciting part is that this webinar also includes a LIVE sketchnoting session where you can learn sketchnoting by doing it alongside Mike! And like always, this Master Class webinar ends with a live Q&A where you’ll get to put forward your questions to Mike!

Sketchnoting is beneficial for everyone, and you don’t need to be a skilled artist to benefit from it. It’s a powerful way to be more present in the important moments in your life and work, and to document your biggest takeaways in any situation. So join this webinar to get started—even if you cannot attend it live, you can register to get access to a recording!

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UX Design is a Booming Industry

Job opportunities for people with design skills are increasing like never before (an estimated 13% increase from 2010 to 2020). And UX designer salaries are soaring—upwards of $110K in cities like San Francisco and New York.

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Use your certificates to make a life-changing shift into UX or stay ahead in your UX career. Salaries are among the highest in the world.

115,424 members (and counting) have advanced their careers with us. See reasons to join.

How It Works

  1. Take online courses by industry experts

    Lessons are self-paced so you’ll never be late for class or miss a deadline.

  2. Get a Course Certificate

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

  3. Advance your career

    Use your new skills in your existing job or to get a new job in UX design. Get help from our community.

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Speed up your design workflow with our ready-to-use template bundles! Each bundle contains a set of practical templates you can apply in your work—and they’re all licensed for commercial use.

Throughout our courses you’ll find 100+ exclusive templates and guides that help you learn and execute super fast.

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The Interaction Design Foundation is the right place for you if you’re in search for the perfect balance between academic rigor and practical relevance… Sometimes you need more than learning. You need someone to believe in you, because motivation is more important than knowledge. Motivation is what pushes you to learn. Interaction Design Foundation is all about that.

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I became a member of the Foundation to learn specifically about dashboards and to improve my English language skills. But I had a great surprise when I found that I could learn so much more! I always thought that online courses had a very limited grasp in learning, but the way that all the content was structured showed me that it is possible to build really good stuff in this format!

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After you pay for your membership, you can take as many courses as you want with no additional costs. There are no further charges on top of the membership fee.

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With a Professional membership you can take as many courses as you would like, with no further charges. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to another as you prefer.

With a Student membership, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish or drop them so that you don’t have more than two ongoing courses. 

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Example email for your manager
Dear manager, 

I would like to get reimbursement for my Interaction Design Foundation membership. This membership can benefit our team and company in the following ways:
  1. I can enroll in all the IxDF’s self-paced, online courses (in my spare time), which will help me complete current projects with better results.
  2. I can network with peers from all over the world and find out how others have addressed issues we are currently facing.
  3. I will be able to continuously educate myself on UX topics through the IxDF's courses and eBooks. 
  4. Because of the breadth of educational materials, I will learn how to solve specific design problems.
  5. I want to offer to share the key takeaways from the courses with my team.
PS: To give you some background, the Interaction Design Foundation is an educational foundation comprising the world’s design and UX elite, and you can read more about the foundation at https://www.interaction-design.org/about
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