Course Description

One of the key ingredients of a successful product is effective, efficient, and visually pleasing displays. In order to produce quality displays, whether they are graphical (e.g. websites) or tangible (e.g. remote controls), requires an understanding of human vision and the characteristics of visual perception that are common to us all. By observing, researching and identifying examples of our perceptual abilities we can design products according to these unifying qualities. For this reason, we have developed Gestalt Psychology and Web Design: The Ultimate Guide.

Gestalt psychology is a theory of mind which has been applied to a number of different aspects of human thought, action and perception. In particular, Gestalt theorists and researchers attempt to understand visual perception in terms of the way the underlying processes are organised to help us make sense of the world. The organisation of these cognitive processes is important to our understanding of how we interpret the constant stream of visual information entering our eyes into a cohesive, meaningful and usable representation of the world. Over the last twenty years the work of the Gestalt psychologists has been adopted by interaction designers and other professionals involved in the development of products for human users. The application of Gestalt thinking to design provides us with insights and new ways of approaching problems and challenges. By cementing in our own minds the many ways we organise visual information, we can improve our designs for all users.

Within this course we have compiled and consolidated some of the best resources currently available on the subject of Gestalt psychology and visual perception. To help you appreciate how Gestalt psychology can be applied to web design we have provided many different examples from existing designs; drawing attention to the exact qualities, quirks and features of visual perception that have been accommodated and, on a number of occasions, exploited to either support the user's intentions or those of the designer or client.

By the end of Gestalt Psychology and Web Design: The Ultimate Guide you will:

  • Understand how the Gestalt laws influence User Experience
  • Be able to adopt a Gestalt-driven approach to product and web design
  • Be able to analyse existing product and web designs according to the Gestalt principles of perceptual organisation
  • Have the knowledge necessary to design products and websites that support the quirks, biases and defining features of visual perception
  • Be equipped with the knowledge necessary to design displays that support visual perception and improve the user experience associated with your websites
  • Have a deep understanding of human visual perception
  • Appreciate how the human mind influences what we see and when
  • Be equipped with an understanding of the Gestalt view of visual perception and the principles of perceptual organisation

Within this course you will cover

  • The origins of Gestalt thinking
  • The Principles of Perceptual Organisation well as....

  • How the Gestalt laws relate to web and product design
  • How to adopt a Gestalt-driven approach to web and product design
  • Examples of the Gestalt laws in web design
  • How to analyse existing displays in terms of the Gestalt laws
  • The benefits of a Gestalt driven approach, and
  • How to improve web user experience according to the Gestalt laws

You will also take away some of the best resources currently available and a consolidated list of recommended reading materials, videos and useful links to relieve you of the task of trawling the internet searching for that vital piece of information.

Recommended background: What should you know?

You do not need to have any specific background either in web design, psychology or any other discipline to benefit from Gestalt Psychology and Web Design: The Ultimate Guide, you simply need the desire to learn and an interest in improving user experiences.

Please note: You can start this course at any time and there is no fixed time span for you to complete the course. All of the course materials are available to you for the whole duration of your membership and we will be marking questions for as long as there are active members. Therefore, even if you are the only course taker at one time we will still mark all of your questions. There is no specific date for the release of course certificates; instead, you will receive a course certificate when you have answered every question from all lessons within the course.

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

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Course Certificate

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