UX Master Classes

Design for the 21st Century with Don Norman

Webinar with Don Norman, Founding Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

Don Norman earned the epithet “Grand old man of UX design” for no small reason. Not only was he among the first users of the terms “User Experience” and “Cognitive Engineering”, but he introduced the concept of affordance into design and is one of the developers of what we now call “Human-Centered Design”. Today, he continues to push its boundaries through his research. This Master Class webinar is an unparalleled opportunity for you to learn from his lifetime of expertise at the cutting edge of design. After all, who better to guide you through the future of UX than the person at the forefront of both its past and future!

What You'll Learn from This Master Class

Show Hide video transcript
  1. Transcript loading…

In today’s hyper-connected world, technology is a driving force that shapes human development, geopolitics, ecology, the economy and much, much more. From the corridors of power to the cafés we unwind in, our collective reality is shaped by innumerable technologies, products, and services. This makes the 21st century an era where the power and potential of design is unprecedented. Never before has technology meshed with our world at so many levels, areas and dimensions – to the point where it’s all too easy to take these shifts for granted and overlook the vital dynamics behind them. It takes a special kind of discipline and talent to navigate this flux-like reality and achieve true innovation.

The 21st century poses many new challenges and opportunities. New advances in technology will allow both new artifacts, new ways of communicating and collaborating, and powerful new tools to aid in creating appropriate solutions. At the same time, there is a renewed sense that the standard way of doing things is bad for the environment, bad for the many existing native and indigenous cultures, and harmful to the many who suffer economically and by the multiple racial prejudices and class differences across the societies of the world.

So, to solve the chaotic complexity that characterizes the 21st century, designers are the final piece of the puzzle. Design is a set of methods and a way of thinking that can be applied to virtually every discipline and problem. Each particular problem requires the knowledge from many different fields: from economics, the social and behavioral sciences, engineering, management, environmental science, and the life and health sciences. The field of Human-Centered Design adds the intense focus upon the needs and capabilities of the people who will be the recipients of the results. The future approaches will involve less top-down dictates by the design community and more bottom-up development, where community members are co-designers and the design professionals and subject matter experts are facilitators and mentors. This is a new future for design, one that allows the field to address some of the most critical societal needs of the 21st century.

However, most designers wrongly believe that creating a pleasing product or service is the most they can hope for – and that meaningfully influencing our planet is a matter of luck. How can we, as individual designers hired by corporations and clients, make any impact on the world at large?

This Master Class webinar with Don Norman will address many of these big issues. You’ll learn:

  • What design in the 21st century is
  • Why designers are particularly well equipped to help reach the UN’s 17 Sustainable Development Goals
  • Why design – and designers – can be considered harmful
  • Why designers are especially suited to lead complex projects tackling major global challenges
  • What designers essentially need to know to handle major environmental and humanitarian problems
  • and much, much more!

Watch this Master Class webinar to avail this one-of-a-kind opportunity to learn first-hand from Don Norman!


Don Norman
Don Norman, Founding Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group

Don Norman is a legend in UX design. Since the 1960s, he has been at the forefront of human-computer interaction and user-centered design (or human-centered design, as he prefers to call it). His group coined the term “User Experience” while working as vice president of the Advanced Technology Group at Apple in the 1980s.

He has a long legacy in academia, for example, at the University of California, San Diego, where he is professor and head of the UCSD Design Lab. He also co-founded the Nielsen Norman Group, a world-renowned design consultancy. He has published the globally best-selling book on design, The Design of Everyday Things, which has become foundational to the field of design.

Watch Now

standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class you attend. Use your Certificate on your LinkedIn to showcase that you got advice and insights from design masters.

Prove to managers and clients that you're committed to upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
316,740 designers enjoy our newsletter—sure you don’t want to receive it?