How to Conduct Effective User Interviews
To design a delightful product, it isn’t enough to have your user in mind—you need to truly know your user’s mind. And the most effective way to achieve this is through user interviews.
User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice.
While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution.
Watch this Master Class for an in-depth guide to user interviews. You’ll learn:
• What user interviews are and why they are important
• When you should conduct a user interview
• How to prepare yourself and your team for a user interview
• How to effectively conduct a user interview
• How to analyze and use findings from user interviews
You’ll learn how to carry out your own user interviews with valuable insights from Joshua Seiden’s 20+ years of design leadership. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible.
Speaker
Josh Seiden is a designer, product leader, author and entrepreneur who help clients launch new products and services. Josh has been creating great technology products for more than 25 years.
As the Founder of Seiden Consulting, he works with clients as a coach and product leader. Working with both startups and large enterprises, he helps clients define strategy, discover and launch digital products and services, as well as improve the working processes of their teams.
Josh is also the Co-founder of Sense & Respond Press, which publishes short, actionable books on Innovation, Digital Transformation and Product management.
Earlier, he was a Founder and Principal at Neo, the influential digital product innovation studio. Josh has also spent time on Wall Street, where he was Head of Product Design at Liquidnet, the institutional brokerage network. He got his start in Silicon Valley, where, among other things, he led pioneering interaction design teams at Cooper. He is also a Founder and past President of the Interaction Design Association.
Josh is a popular and highly sought-after speaker who appears at conferences around the world. He teaches workshops in Agile and Lean methods for product teams, and you can often find him working with teams and leaders as a coach and mentor.
Josh is an award winning author whose recent work has been recognized by Thinkers50 for outstanding work in the field of Innovation. He is the co-author of "Sense and Respond, How Successful Organizations Listen to Customers and Create New Products Continuously" from Harvard Business Press. He is also co-author of "Lean UX: Applying Lean Principles to Improve User Experience," available at http://www.leanuxbook.com. His most recent book is "Outcomes Over Output" from S&R Press.
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That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
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