UX Master Classes

Harness Your Creativity To Design Better Products

Webinar with Alan Dix, Professor, Author and Creativity Expert
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
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Have you ever felt stuck in a rut at work? Ever worried that you weren't as creative as your colleagues or peers? Given up on a creative interest because you felt you weren't cut out for it?

If you're like most people, you've probably felt at least one of these sentiments at some point—and that's because there's a common misconception that creativity is something you have to be born with. The good news is that like with most skills, you can learn to be creative, practice your creativity, and ultimately, harness it to design great products!

When you train your mind to be creative, you will change the way you perceive the world, understand problems and visualize solutions. In this Master Class webinar, world-renowned HCI professor and creativity expert Alan Dix will teach you how to be creative on demand!

You'll learn:

  • Practical techniques to continuously generate new ideas
  • How to create both mental and physical spaces for creative thinking
  • How to manage your time to create dedicated time for creativity
  • Hands-on methods you can use to help your team ideate better
  • Useful methods to infuse creativity into your daily design practice

This design-focused study of creativity is based on Alan Dix's 30+ years of research and practice in creativity. This is your chance to learn his go-to methods for creative thinking. As one of the foremost authors and thinkers in Human-Computer Interaction, Alan's work weaves creativity with practical design experience, making his insights unique and highly relevant to the design community.

So watch the Master Class webinar and take control of your creativity—and your career!


Alan Dix
Alan Dix, Professor, Author and Creativity Expert

Alan Dix is Director of the Computational Foundry at Swansea University, a £31m investment by the University, Welsh Government and European Union to create a place that nurtures fundamental digital research that makes a difference to real lives.

Alan has worked in Human–Computer Interaction for more than 35 years, including being co-author of one of the major international textbooks in the area. Alan has also authored numerous articles in topics from the design of menus, to bias in AI and rural technology.

His career has included university roles across the UK, dot-com era start-ups, and 8 years working for Talis—an innovative EdTech company. In 2013, he walked 1600 km around Wales as an exploration of technology in the physical and social margins.

Alan has been teaching creativity and innovation since the mid 1990s, based on a combination of reflective experience, existing knowledge and novel techniques—notably, the good things about Bad Ideas. Creativity is one of a number of areas which are treated as given: skills you are either born with or not. However, Alan believes that most of us can learn techniques that allow us to achieve things beyond our expectations. As well as creativity, this has included debugging, 'personality prosthesis' and tools for radical digital thinking.

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standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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UX Master Classes

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Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

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