Going from UX to Service Design
If you want to improve customer experience, you can no longer focus on just design and usability. Service design has to play a part. According to research, the most customer-centric organizations today grow 43% more than their peers each year. The secret to their success is the fact that they think beyond user experience (UX) to design seamless positive experiences for their customers at every single touchpoint. In other words, they utilize service design.
In this Master Class webinar, you will learn:
- What service design is
- How to practically apply service design in your work
- Why you should consider a career in service design
- How you can transition into a service design role
You'll gain insights from Frank Spillers' 20+ years of experience designing high-value services and products and learn how to use a systems-thinking approach to design clutter-breaking customer experiences. What's more, you'll learn tips and tools which will help you maximize customer retention (and profits) through the use of service design.
Whether you're new to user experience (UX) design or are looking to expand your career prospects, this Master Class webinar is a great chance to upskill and prepare yourself for the fast-growing field of service design.
Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients worldwide.
For over 20 years, Frank has been an internationally respected speaker, author, Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of websites, web applications, VR/AR and mobile apps and services. Frank is a Subject Matter Expert in UX Design, UX Management, Accessibility, Emotion Design, Service Design, Localization UX, Lean UX, VR/ AR UX Design. Frank's consulting work is available through Experience Dynamics, and he provides mentoring at UX Inner Circle.
Frank Spillers is also a popular course instructor at Interaction Design Foundation.
Organized by the Interaction Design Foundation
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Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
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