UX Master Classes

How To Design Forms Like An Expert

Webinar with Zoltan Kollin, Design Principal at IBM
Originally aired on

In the digital world, forms are everywhere. Whether you’re designing an online shoe store or creating a virtual banking interface, forms represent the focal point through which your users interact with your product. Yet, despite their importance and their ubiquity, users rarely like filling forms out. It’s hard to blame them, after all, websites and apps go wrong with form design all too often.

Having outstanding user experience across your website will not give you real business results if you ignore the UX of your forms. In other words, the forms you provide will play a critical role in turning a casual browser into a customer. In fact, research indicates that bad forms are the #2 reason why digital products lose customers!

In this Master Class webinar, you’ll crack the code behind successful and effective form design. You’ll learn:

  • Why users usually hate forms
  • Common usability issues with forms
  • How to make your forms easy to use
  • How to improve the completion rate of your forms
  • How to use forms to create user delight
  • How to handle and prevent errors in forms
  • How to avoid dark patterns in forms

You’ll learn from Zoltan Kollin’s 10+ years of experience as a UX designer and educator, and you’ll gain practical, easy-to-apply strategies to improve the UX and success of your forms.

That’s right—a successful form is a win-win situation, because it will help elevate the UX of your product and generate real business results and revenue.

Speaker

Zoltan Kollin
Zoltan Kollin, Design Principal at IBM

Zoltan Kollin is a UX professional who has worked as a UX designer, speaker and trainer for over a decade. Currently, Zoltan leads an amazing team that designs video products at IBM.

As a UX trainer, Zoltan teaches extensively about the field, with a special focus on A/B testing, usability, mobile design and remote user research. Zoltan is also well-known for his talks at various top UX conferences including UX Alive, UX Copenhagen and UX Scotland. He is also the co-organizer of Amuse UX Conference and was co-author of the popular blog UX Myths.

When he’s not busy creating great products at IBM or bringing the UX community together at events, Zoltan writes about UX extensively on Medium.


Don’t miss another UX Master Classes

Discover upcoming UX Master Classes and get design tips when you sign up for our weekly newsletter!

Please write a valid email address.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

  • Why aren’t the Master Class webinars free of cost for members?
    While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

    • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
    • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

    Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
  • Will the Master Class webinar be recorded?
    Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
  • What happens if I can't attend a Master Class webinar live?
    No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
  • I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
    Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.

    If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
  • I just signed up for a Master Class webinar—what's next?
    Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

    This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
  • I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
    The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

    In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
  • I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
    Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
  • I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
    Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

    After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

    Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.