Course Description

Usability and profitability are two sides of the same coin: Simple usability improvements can create enormous increases in the profitability of e-commerce websites. Likewise, usability improvements can greatly improve productivity and job satisfaction in a work environment.

As Forrester Research puts it:

Usability goals are business goals. Web sites that are hard to use frustrate customers, forfeit revenue, and erode brands. Executives can apply a disciplined approach to improve all aspects of ease-of-use. Start with usability reviews to assess specific flaws and understand their causes. Then fix the right problems through action-driven design practices. Finally, maintain usability with changes in business processes.

By completing this course you will

  • Understand the principles of user-centred design and how it improves usability
  • Be able to evaluate the effectiveness and usability of alternative designs
  • Appreciate the need for clear conceptual models and early design
  • Be aware of the importance of users in the design process
  • Have a good understanding of basic usability and accessibility guidelines


  • Getting users to what they want
  • Navigation design with card sorting
  • Representing users with personas
  • Quick prototyping and evaluation on paper
  • Accessibility (and why you should have it even you don't think you need it)
  • Information architecture (IA)
  • Writing effective content
  • Search engine optimization (SEO)
  • Visual design (grids, colour, images and forms)
  • Error messages and feedback
  • Usability evaluation

This course is built on evidence-based approaches as well as solid evidence distilled from over 40 years of experience in the development of interactive systems. The course is taught by the founder and principal consultant of Syntagm, William Hudson, who is also a distinguished writer and teacher in the fields of user-centred design, user experience and usability.

Who should enroll

This course is essential to anyone involved in designing websites, apps or physical products. For example: UX, UI and Web designers, Managers, Marketers, Developers, UX Team leads, Product Designers and Industrial Designers.
* Source: “Why Most Web Sites Fail.” Forrester Research, September 1998.

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP