Mobile UX Strategy: How to Build Successful Products
How This Course Will Help Your Career
Create user-friendly mobile experiences that captivate and engage your users like never before! Transform your ideas into highly successful products with this comprehensive course on Mobile UX Strategy.
What You Will Learn
How to apply the fundamental concepts and best practices of mobile UX design to create successful user experiences.
How to understand your users and their interactions with your products.
How to conduct user research for mobile to discover your target audience’s preferences and challenges.
How to develop actionable and relatable personas that bring your users to life in your design process.
How to craft a powerful content strategy and leverage the magic of UX writing to guide and engage your users.
How to implement a robust testing process to identify areas for improvement and the importance of iterating your designs based on authentic user feedback.
How to integrate assistive technology into your products.
How to champion accessibility by making your products inclusive and accommodating diverse abilities and preferences, ensuring a seamless user experience for all.
Gain an Industry-Recognized UX Course Certificate
Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.
Our courses and Course Certificates are trusted by these industry leaders:
Mobile UX design has become an indispensable aspect of the digital landscape. As the world increasingly embraces a mobile-centric perspective, businesses and designers must prioritize user experiences tailored specifically to this shift in mindset. This course will equip you with the necessary skills and knowledge to create intuitive, engaging and accessible mobile applications that cater to many users. The importance of mastering these skills cannot be overstated, as they have the potential to impact your organization's success and user satisfaction significantly.
Mobile UX Strategy: How to Build Successful Products is led by UX expert Frank Spillers, CEO and founder of the renowned UX consultancy Experience Dynamics. As a subject matter expert, Frank partners with leading global brands to provide innovative strategies for products, services and experiences.
This course will help you understand that mobile UX design can also lead to positive social change. Such knowledge enables designers to develop innovative solutions for pressing global issues. Your expertise in mobile UX strategy could pave the way for life-changing advancements on both local and global scales.
By enrolling in this course, you invest in your professional growth. As technology continues its rapid evolution, staying up-to-date with industry trends is vital for career advancement. The skills acquired through this course will make you a stronger candidate and provide valuable insights into timeless best practices in mobile UX design.
You can directly improve people's lives one interaction at a time. This course allows designers like yourself to leave an indelible mark on millions of lives through thoughtful designs that resonate with users and facilitate meaningful connections.
In Lesson 1, you will delve into understanding your users and explore various research methods and techniques to unveil your mobile users' deep-rooted preferences. Additionally, you'll learn to create realistic personas and adapt them specifically for mobile products.
In Lesson 2, you will become familiar with best practices and strategies for designing products that truly meet your users' expectations. You'll also learn the significance of a content strategy and learn how UX writing can contribute to developing superior products.
In Lesson 3, you will explore accessibility and its significance in fostering inclusion during the mobile era. You'll gain insights into how accessible features can benefit not only users with disabilities but also everyone else.
Throughout the course, you'll engage in hands-on exercises and have opportunities to showcase your newfound skills while connecting with fellow learners. You'll work on a case study that allows you to apply your acquired knowledge. We also offer downloadable templates that you can use for future projects and share with teammates and colleagues.
Is This Course Right for You?
This intermediate-level course is tailored for students and professionals eager to delve further into mobile UX strategy. For seasoned designers, it offers a refreshing take on concepts and provides a fresh perspective.
The course is especially beneficial for:
UX and UI designers seeking to enhance their approach to mobile strategy and user-centric design.
Software developers aiming to incorporate UX principles into their development process for better user experiences.
Entrepreneurs and business stakeholders looking to gain a competitive advantage in the market through sound mobile UX strategy.
Product designers interested in understanding the impact of mobile UX strategy on project success and user satisfaction.
Marketers looking to collaborate and communicate better with the product team to deliver differentiated products.
Design educators looking to stay updated with the latest trends in mobile UX strategy to enrich their teaching methods.
Anyone who values the importance of user experience and wants to gain insights into mobile UX strategy for personal or professional growth.
Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 9 hours 38 mins spread over 4 weeks .
Lesson 0: Welcome and Introduction
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0.1: Welcome to Mobile User Experience: Strategy and Best Practices (17 mins)
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0.2: Build Your Portfolio (3 mins)
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0.3: An Introduction to Our Courses (37 mins)
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0.4: Let our community help you (1 min)
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0.5: How to Earn Your Course Certificate (16 mins)
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0.6: Meet your peers online in our discussion forums (6 mins)
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0.7: Meet and learn from design professionals in your area (1 min)
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0.8: Gain Timeless Skills Through Courses From the Interaction Design Foundation (21 mins)
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0.9: Mandatory vs. Optional Lesson Items (7 mins)
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0.10: A Mix Between Video-Based and Text-Based Lesson Content (6 mins)
Lesson 1: User Research in Mobile UX
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1.1: Welcome and Introduction (2 mins)
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1.2: Before the Design Process Starts: It’s Time to Get Out Of the Building (18 mins)
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1.3: Understand the User’s Perspective through Research for Mobile UX (26 mins)
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1.4: Understand Your Users (23 mins)
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1.5: User Research Methods for Mobile UX (9 mins)
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1.6: Personas for Mobile UX Design (1 hour 14 mins)
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1.7: How to improve your UX designs with Task Analysis (16 mins)
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1.8: Create a Task Analysis Diagram (8 mins)
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1.9: Build Your Portfolio: Get to Know Your Users through Research (4 mins)
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1.10: Congratulations and Recap (6 mins)
Lesson 2: Mobile UX Strategy
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2.1: Welcome and Introduction (2 mins)
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2.2: How to Use Mental Models in UX Design (41 mins)
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2.3: How to Transform Mental Models into Conceptual Models for Mobile UX (15 mins)
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2.4: What Comes First in Mobile Design: Tasks, Content, or Mobile Optimization? (31 mins)
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2.5: How to Craft Effective Mobile Experiences: The Role of Content Strategy and UX Writing (35 mins)
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2.6: Mobile UX Best Practices (27 mins)
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2.7: Creating a Mobile-First, Task-First, Content-First Bike Sharing App (11 mins)
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2.8: Build Your Portfolio: Choose the Right Design Approach (4 mins)
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2.9: Congratulations and Recap (3 mins)
Lesson 3: User Testing and Accessibility
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3.1: Welcome and Introduction (2 mins)
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3.2: Mobile Accessibility 101 (46 mins)
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3.3: Best Practices for Mobile App Usability from Google (14 mins)
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3.4: The Importance of User Testing for Mobile UX Design (24 mins)
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3.5: Mobile App Accessibility: User Testing with People Who Have Disabilities (23 mins)
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3.6: Redesign an Android In-Call Screen (11 mins)
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3.7: Build Your Portfolio: Make Your Design Accessible Through Iteration (3 mins)
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3.8: Congratulations and Recap (3 mins)
Lesson 4: Course Certificate, Final Networking, and Course Wrap-up
Learning Paths
This course is part of 1 learning path:
How It Works
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Control your learning.
Lessons are self-paced so you’ll never be late for class or miss a deadline. Learning and life, hand in hand.
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Earn Course Certificates.
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to show you’ve put in the work.
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Advance your career.
Grow your professional knowledge by watching Master Classes, networking within our UX community, and more.
Start Advancing Your Career Now
Join us to take “Mobile UX Strategy: How to Build Successful Products”. Take other courses at no additional cost. Make a concrete step forward in your career path today.
Advance my career nowFrequently Asked Questions
When I finish a course, do I have to pay extra to get my certificate?
Can I take more than one course at a time?
With a Student membership, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish or drop them so that you don’t have more than two ongoing courses.
I missed the enrollment, and now the course is closed. What can I do?
Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is in order to control the classroom size.
Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.
Do I have to be online at an exact time to study?
No. You can set your own study schedule. There are no "live sessions" since we have members from all timezones around the world. We are a truly global community.
Thus, once you are enrolled, you can take all the time to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).
Will I receive a Course Certificate?
Yes. You will get a digital industry-recognized course certificate every time you complete a course. Certificates never expire and can be saved as a .jpg file, so it's easy to be shared. Also, there is no limit to how many certificates you can earn during your membership.
You can see an example of a Course Certificate at the bottom of the Course Catalogue.
I have answered questions in a lesson; when will they be marked/graded?
I have updated my name, but my course certificate is not updated — how can I change it?
Don't worry; once you change your name, your certificate will be updated automatically in the next 48 hours.
I have started my course later than the specified date, are my answers still going to be marked?
Sure! We will be marking all your answers for as long as you are an active member.
How are courses graded?
For how long will I have access to the course materials?
You will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year. Renewing your membership for a second year means you will have access to one more year, and so on.
New lessons are starting before I have completed the previous lesson(s). Am I going to be locked out of these unfinished lessons?
No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.
All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s).
Do I have a specific date to award my certificates?
No, you can generate your certificate as soon as you score at least 70% of the total course points.
When will I receive my Course Certificate?
Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).
There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.
How do I add my Certificate to my LinkedIn profile?
Below is a step-by-step guide on how to add your Interaction Design Foundation course(s) to your LinkedIn profile:
Log in to your LinkedIn account, then go to your profile.
Below your profile description, click on the button Add profile section, choose Recommended and then select Add license or certification.
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3. In the following fields add:
Name – Course name
Issuing organization – The Interaction Design Foundation
Check the field “This credential does not expire”
Issue date - Input the date written on your certificate (e.g., May 2021)
Credential ID – Your membership ID number – it's written on your certificate. (For non-members, you can leave this field blank or, if you prefer, insert the certificate ID, which can be extracted from the certificate link. This ID will begin with "mcc_" and be followed by a string of numbers and letters.")
Credential URL: Input the certificate URL provided on your course page
4. Click the Save button.
Congratulate yourself! Earning the certificate is a great accomplishment and now you can share it with the world!
How do I add the Interaction Design Foundation Membership Certificate to my LinkedIn Profile?
Below is a step-by-step guide on how to add your Interaction Design Foundation course(s) to your LinkedIn profile:
Log in to your LinkedIn account, then go to your profile.
Below your profile description, click on the button Add profile section, choose Recommended and then select Add license or certification.
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3. In the following fields add:
Name – Membership Certificate
Issuing organization – The Interaction Design Foundation
Check the field “This credential does not expire”
Issue date - Input the date when you joined our community (e.g., May 2019)
Credential ID – Your membership ID number (it's written on your certificate)
Credential URL: Input the certificate URL provided on your profile page
4. Click the Save button.
It is as simple as that. Now, anyone who visits your profile can see your certificate!
How much will I have to pay for the courses?
After you pay for your membership, you can take as many courses as you want with no additional costs. There are no further charges on top of the membership fee.
Do you provide mostly beginners' or more advanced courses?
How long does it take to complete a course?
You will need approximately 5-8 hours to complete one lesson. Each course has between 3 and 16 lessons.
Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.
I scored less than 70% in a course, so I didn't qualify for a certificate. Can I try again?
Yes! Everyone's learning journey looks different, and we'd never stop our members from trying again. To retake a course, just follow these steps:
1. Go to your profile and click on the relevant course you'd like to retake.
2. Underneath your progress bar, you'll see a phrase "UX Courses" with an arrow (>) pointing to a clickable landing page of that course. Click on that link.
3. Once on the landing page, scroll all the way down to the bottom of the page. You'll see a red button, which you can simply click to drop the course.
4. Head back to our main list of UX Courses, and re-enroll yourself in the course. You'll all set to try again!
Please note that when you drop a course, you will lose any answers and progress you submitted. We advise that you screenshot or save any answers you'd like to reuse.
In some cases, we can open up lessons for members who are retaking a course, so that they don't have to wait for familiar lessons to unlock each week. If you'd like us to do this for you, please get in touch with our support team at hello@interaction-design.org, and we can help you out.
How do I drop a course?
To drop a course, the following should be done:
1. Visit your profile page and click the 'continue lesson...' button for the course you want to drop.
2. Click the course name link breadcrumb near the top of the page that opens (this only appears in unlocked lessons, not upcoming lessons)
3. Click the red 'drop my course now' button at the bottom of the page that opens
