How To Communicate With Typography
In this Master Class webinar, Ellen Lupton will show you how to apply basic principles of typography to meet communication challenges.
Typography is an essential element of user experience. Language appears everywhere in digital communication, from micro-copy and UI elements to long-form articles. An effective typographic design helps users find the content they want.
As a designer, you probably know that feeling at ease and creative with typography takes time and experience. But a little expert advice can make it much easier for you!
In this Master Class with Ellen Lupton, learn how to focus on what you want users to see, do, and feel as they navigate a text. Inspiring examples and practical demos will help you enhance the meaning of a text by applying basic design principles such as:
- Fonts: How to choose and combine typefaces
- Alignment: How to build a structured layout
- Patterns: How to create emphasis
- Details: How to make it sparkle and shine
Ellen Lupton is the author of dozens of best-selling design guides, and with her tips, you can make confident choices about fonts and layouts.
Join this Master Class webinar learn how typography can improve your work as a UX or UI designer from the bottom-up and the inside-out.
Ellen Lupton has authored numerous books on design processes and has delivered lectures and workshops around the world. Her books include Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold.
Ellen is faculty at Maryland Institute College of Art (MICA) and Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences.
You can follow Ellen's work and projects on her website, ellenlupton.com
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