How to Prepare for the Future of Mobile UX
It’s estimated that there are over 3.5 billion smartphone users in the world as of 2020. To put that in perspective, the entire population of the world is estimated at 7.8 billion people—which means the market for mobile stands at almost half of the entire global population. The business case for investing in mobile UX is self-evident, and yet, mobile UX is often misunderstood.
To complicate matters, the definition of “mobile” is getting increasingly fuzzier. Many new PCs are touch-enabled, and convertible Tablet PCs have been popular for years. In many parts of the world, mobile is quickly replacing PCs as the primary device of use. So, as designers, how should you begin to distinguish between mobile and desktop? More importantly, should you even make such a distinction?
With mobile devices evolving rapidly in scope and penetration, mobile UX must keep pace. The rapid pace of change means that the principles and heuristics used to guide mobile UX design can quickly become obsolete. In other words, when it comes to mobile UX, you should always design for the future. And who better to walk you through the future of mobile UX than Steven Hoober, the expert who literally wrote the textbook on designing mobile interfaces!
In this Master Class, Steven Hoober will explain:
- Why mobile matters
- Why mobile is different
- Technical approaches to mobile UX
- The role of messaging in mobile UX
- Privacy considerations unique to mobiles
- The impact of mobile on search and browsing
- Guidelines for mobile design
- How to factor network speed and latency into mobile design
Steven is one of the foremost experts on mobile design and derives many of these insights from his ongoing research into touchscreen usage. Through this Master Class, you can benefit from his decades of expertise in the field—and participate in a live Q&A with him at the end! If you cannot join the live broadcast, register and you’ll receive a recording to catch up with the complete session.
Speaker
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who was earlier a database analyst and a front-end developer, but has focused on designing for mobile and multi-channel products since 1999.
Steven designed the first Google mobile search, the first mobile app store (for Sprint), mobile browsers—including parts of the Samsung browser currently in use. Steven also worked on websites like Weather.com and Lowe's home improvement, as well as apps for companies like Hallmark, US Bank and Cummins diesel.
Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces on his 4ourth Mobile website, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.
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Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
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Why can design skills make you valuable in all these jobs and industries?
That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
How can design skills protect me from losing my job to AI?
AI is killing jobs in all industries. Humanity has never faced such a powerful force, developing at an exponential speed.
You can protect yourself by learning design: You’ll use the very fabric of being human, like empathy and intuition. AI never can never replace that. These skills are timeless and will stay with you forever.
Design is centered on human needs and goals. That’s why you can protect your future with the power of human-centered design. Mastering these skills can shield you from AI-driven disruptions.
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