UX Master Classes

User Stories Don't Help Users: Introducing Persona Stories

Webinar with William Hudson, Consultant Editor and Author
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User Stories were made popular in software development through an approach called “Extreme Programming”. Part of their popularity arises from being concise. Yet they are in many respects problematic and of doubtful benefit to users.

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In this Master Class webinar, user-centered design expert and IxDF course editor, William Hudson, will unveil the surprising origins of user stories and how simple changes in their structure can make them much more effective in the form of persona stories.

You'll learn:

  • The challenges of software requirements and how important they are to success
  • How user stories came about and what they replaced
  • Why user stories don't actually help users
  • How persona stories can more closely link software development to UX design

If you've worked closely with software teams or been forced to write "As a user, I want…" hundreds of times, this Master Class is for you. Join this webinar to enable you to push for real change in the relationship between user experience and software development.


William Hudson
William Hudson, Consultant Editor and Author

William Hudson has over 50 years of experience in building interactive systems and for the past 30 has also been active in HCI, usability and UX. He has written and taught courses attended by hundreds of students in both academia and industry. William has authored over 30 articles related to HCI, has created new card sorting methods and tools for user experience research, and spent seven years benchmarking the intranets of many global companies. He is currently Principal Consultant for Syntagm Ltd and a member of the IxDF staff, where he is currently writing or editing courses on the practical application of AI in user experience research, persona-driven design and object-oriented user interface design.

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standard price
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