Innovating In An Enterprise: The Challenges And How To Overcome Them
Companies always want to innovate in order to find new business models. But when your company already has a well-established business model, how can you innovate? How do you disrupt the business model without effectively destroying your business? Should you even bother trying to innovate in an enterprise or large organization?
The answer is yes, you absolutely should. However, to innovate inside an already successful enterprise, you need a completely new set of tools to help you overcome internal resistance to change, to protect against any possible loss of customers, and to know when to give up existing revenue streams.
In this Master Class webinar, Laura Klein, author of Build Better Products and UX for Lean Startups, will show you how you can innovate within—and despite—the constraints in your enterprise and create new business models even before the old ones stop working.
- Why innovation can be so much harder in large enterprises
- Which groups inside your company are the most likely to try to kill your innovation efforts
- How to work with your stakeholders to pave the way toward innovation
- How to protect yourself and your team while creating new business models
- Why you should keep innovating even in successful companies
Join this Master Class to learn how you can keep innovating even when the odds are stacked against you. Crack the code behind creating disruption without destruction with the tips you’ll learn from Laura. Even if you cannot attend it live, register to get a recording that you can watch anytime afterwards!
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes.
Laura has written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13). She is a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. Laura also hosts a podcast with Kate Rutter, called What Is Wrong With UX.
Laura is currently Principal at Users Know, a UX design consultancy, and a Senior Design Educator at Interaction Design Foundation.
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Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
- The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
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Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.
If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.
This email is sent from email@example.com so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to firstname.lastname@example.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.
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I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email email@example.com for assistance.