UX Master Classes

Innovating In An Enterprise: The Challenges And How To Overcome Them

Webinar with Laura Klein, Principal - Users Know and Senior Design Educator - IxDF
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

Companies always want to innovate in order to find new business models. But when your company already has a well-established business model, how can you innovate? How do you disrupt the business model without effectively destroying your business? Should you even bother trying to innovate in an enterprise or large organization?

Show Hide video transcript
  1. Transcript loading…

The answer is yes, you absolutely should. However, to innovate inside an already successful enterprise, you need a completely new set of tools to help you overcome internal resistance to change, to protect against any possible loss of customers, and to know when to give up existing revenue streams.

In this Master Class webinar, Laura Klein, author of Build Better Products and UX for Lean Startups, will show you how you can innovate within—and despite—the constraints in your enterprise and create new business models even before the old ones stop working.

You’ll learn:

  • Why innovation can be so much harder in large enterprises
  • Which groups inside your company are the most likely to try to kill your innovation efforts
  • How to work with your stakeholders to pave the way toward innovation
  • How to protect yourself and your team while creating new business models
  • Why you should keep innovating even in successful companies

Join this Master Class to learn how you can keep innovating even when the odds are stacked against you. Crack the code behind creating disruption without destruction with the tips you’ll learn from Laura. Even if you cannot attend it live, register to get a recording that you can watch anytime afterwards!

Speaker

Laura Klein
Laura Klein, Principal - Users Know and Senior Design Educator - IxDF

Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes.

Laura has written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13). She is a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. Laura also hosts a podcast with Kate Rutter, called What Is Wrong With UX.

Laura is currently Principal at Users Know, a UX design consultancy, and a Senior Design Educator at Interaction Design Foundation.


Watch Now

$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class you attend. Use your Certificate on your LinkedIn to showcase that you got advice and insights from design masters.

Prove to managers and clients that you're committed to upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

New to UX Design? We're Giving You a Free eBook!

The Basics of User Experience Design

Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
314,797 designers enjoy our newsletter—sure you don’t want to receive it?