How To Use Color Theory To Enhance Your Designs
As a designer, you regularly need to choose colors in your design projects. You might choose based on your personal preferences, brand guidelines and general design principles. But color is intrinsically connected to human psychology, and your color choices can influence and impact your users. So, when you choose colors in your design projects, it’s worth considering how your choices might affect user behavior.
Here’s where Color Theory can be very handy. With Color Theory, you can leverage a collection of rules and guidelines to communicate with users through appealing and carefully chosen color schemes.
But to better appreciate these guidelines, and to use them in action, it’s important to understand fundamentally what color is, how human beings perceive it, and the science behind colors in the human context.
In this Master Class webinar, we’ve partnered with Arielle and Joann Eckstut, leading color consultants and authors, who are among the most definitive authorities on color in the United States. In this webinar, you’ll learn:
- What color is
- Why we see color
- How color relates to light
- How and why color changes depending on the context
- The importance of color and its effect on mood
- How the science of color influences design decisions
- How to confidently use to color to improve your work
Color plays an operative role in design. If you work in any design or design-related field, learning the science and psychology of color can help you design better, more successful products. As a product user, understanding color choices in products can make you more aware of the subconscious effects that colors can have on you. Join this Master Class on Color Theory and add valuable new skills and knowledge to your toolkit.
Even if you cannot attend the webinar live, register and get access to a recording to watch anytime afterwards. Spots are limited, so reserve yours today!
Arielle Eckstut is the co-founder of The Book Doctors and the author of ten books.
She speaks and writes about the science, history and culture of color and is regularly interviewed on the subject. She has appeared on or in, among others, NPR's All Things Considered, Time, and Business Insider.
Joann Eckstut is a leading color consultant and interior designer who works with a wide range of professionals including architects, developers and manufacturers of name-brand products. She is the founder of The Roomworks, a prominent New York City interior design firm.
Joann is one of twelve designers chosen by the Color Association of the United States to create the yearly interior / environmental forecast that is used by major industries to keep up with color trends.
Arielle Eckstut and Joann Eckstut are the authors of the authoritative Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet, which Publishers Weekly called “terrifically entertaining and informative.” They are also the co-authors of What Is Color? 50 Questions and Answers on the Science of Color, which Steven Heller called, “enjoyably edifying.”
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