How To Use Color Theory To Enhance Your Designs
In this Master Class webinar, we’ve partnered with Arielle and Joann Eckstut, leading color consultants and authors, who are among the most definitive authorities on color in the United States.
As a designer, you regularly need to choose colors in your design projects. You might choose based on your personal preferences, brand guidelines and general design principles. But color is intrinsically connected to human psychology, and your color choices can influence and impact your users. So, when you choose colors in your design projects, it’s worth considering how your choices might affect user behavior.
Here’s where Color Theory can be very handy. With Color Theory, you can leverage a collection of rules and guidelines to communicate with users through appealing and carefully chosen color schemes.
But to better appreciate these guidelines, and to use them in action, it’s important to understand fundamentally what color is, how human beings perceive it, and the science behind colors in the human context.
In this webinar, you’ll learn:
- What color is
- Why we see color
- How color relates to light
- How and why color changes depending on the context
- The importance of color and its effect on mood
- How the science of color influences design decisions
- How to confidently use to color to improve your work
Color plays an operative role in design. If you work in any design or design-related field, learning the science and psychology of color can help you design better, more successful products. As a product user, understanding color choices in products can make you more aware of the subconscious effects that colors can have on you. Join this Master Class on Color Theory and add valuable new skills and knowledge to your toolkit.
Even if you cannot attend the webinar live, register and get access to a recording to watch anytime afterwards. Spots are limited, so reserve yours today!
Speakers
Arielle Eckstut is the co-founder of The Book Doctors and the author of ten books.
She speaks and writes about the science, history and culture of color and is regularly interviewed on the subject. She has appeared on or in, among others, NPR's All Things Considered, Time, and Business Insider.
Joann Eckstut is a leading color consultant and interior designer who works with a wide range of professionals including architects, developers and manufacturers of name-brand products. She is the founder of The Roomworks, a prominent New York City interior design firm.
Joann is one of twelve designers chosen by the Color Association of the United States to create the yearly interior / environmental forecast that is used by major industries to keep up with color trends.
Arielle Eckstut and Joann Eckstut are the authors of the authoritative Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet, which Publishers Weekly called “terrifically entertaining and informative.” They are also the co-authors of What Is Color? 50 Questions and Answers on the Science of Color, which Steven Heller called, “enjoyably edifying.”
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Frequently Asked Questions
Why are design skills so important right now?
Design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
I’m not a designer. Why should I learn design and tech?
Design and tech skills can make you an indispensable asset to your company and open up career opportunities.
For example, if you’re in a field such as:
Marketing, Communication and HR
Software Development
Customer Service
Business
Psychology
Project Management
Architecture
Content Creation
Healthcare
Teaching
And other fields
Why can design skills make you valuable in all these jobs and industries?
That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
How can design skills protect me from losing my job to AI?
AI is killing jobs in all industries. Humanity has never faced such a powerful force, developing at an exponential speed.
You can protect yourself by learning design: You’ll use the very fabric of being human, like empathy and intuition. AI never can never replace that. These skills are timeless and will stay with you forever.
Design is centered on human needs and goals. That’s why you can protect your future with the power of human-centered design. Mastering these skills can shield you from AI-driven disruptions.
We’ll even teach you how to use AI as your career helper, not your terminator.
Do I need any prior experience in design or tech?
Good news!
You don’t need any prerequisites or prior experience in design or tech. We’ve crafted the learning experience to ensure your success and real career outcomes, regardless of your age or background.
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A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
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When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
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