UX Master Classes

How To Use Card Sorting For Better Information Architecture

Webinar with Donna Spencer, Author, Speaker and Design Consultant
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Card sorting is a popular and useful tool to uncover the most intuitive ways to group and structure information in an interface. It’s a tried and tested technique that’s easy to carry out and brings rewarding insights into how users process and group information subconsciously.

But, for a card sorting session to give you usable, relevant insights, it has to be done right. An improper card sorting session can result in inconsistent observations or insights without enough meaning. Moreover, there are multiple approaches to card sorting, and depending on your goals, you should choose the right one.

In this Master Class webinar, you’ll take an in-depth look at the best ways to plan, run and analyze a card sort. You’ll learn from Donna Spencer, who is an expert in card sorting and has published books on the topic. You’ll discover:

  • When (and when not) to use card sorting
  • How to set goals for a card sort and structure it to achieve those goals
  • How to interpret and analyze results
  • What unusual things to expect in the results
  • How to apply the results to an information architecture design process

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With card sorting, you can use real user insights to group information more intuitively. Through card sorting, you can create information architecture that aligns with how users naturally process and group data, making your product much more user-friendly. This valuable skill can help make you a better UX or UI designer—and in this Master Class webinar, you’ll learn card sorting from Donna, who is one of the foremost experts on the topic.

Even if you cannot attend the webinar live, register to get access to a recording that you can watch at your convenience!


Donna Spencer
Donna Spencer, Author, Speaker and Design Consultant

Donna Spencer is an independent design consultant. With 20+ years of experience, she has expertise across the entire design spectrum – from strategy to delivery and everything in between – and she loves all of it.

Donna has designed solutions for a wide range of problems across all kinds of industries, with a particular emphasis on information architecture and complex employee experience problems. Recognised internationally as a leading UX practitioner, Donna is a regular conference speaker and has written five UX-related books, including books on card sorting and information architecture.

Donna also created UX Australia and ran it for 9 years. You can connect with Donna and read more about her work on her website and Twitter.

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