How To Use Card Sorting For Better Information Architecture
Card sorting is a popular and useful tool to uncover the most intuitive ways to group and structure information in an interface. It’s a tried and tested technique that’s easy to carry out and brings rewarding insights into how users process and group information subconsciously.
But, for a card sorting session to give you usable, relevant insights, it has to be done right. An improper card sorting session can result in inconsistent observations or insights without enough meaning. Moreover, there are multiple approaches to card sorting, and depending on your goals, you should choose the right one.
In this Master Class webinar, you’ll take an in-depth look at the best ways to plan, run and analyze a card sort. You’ll learn from Donna Spencer, who is an expert in card sorting and has published books on the topic. You’ll discover:
- When (and when not) to use card sorting
- How to set goals for a card sort and structure it to achieve those goals
- How to interpret and analyze results
- What unusual things to expect in the results
- How to apply the results to an information architecture design process
With card sorting, you can use real user insights to group information more intuitively. Through card sorting, you can create information architecture that aligns with how users naturally process and group data, making your product much more user-friendly. This valuable skill can help make you a better UX or UI designer—and in this Master Class webinar, you’ll learn card sorting from Donna, who is one of the foremost experts on the topic.
Even if you cannot attend the webinar live, register to get access to a recording that you can watch at your convenience!
Donna Spencer is an independent design consultant. With 20+ years of experience, she has expertise across the entire design spectrum – from strategy to delivery and everything in between – and she loves all of it.
Donna has designed solutions for a wide range of problems across all kinds of industries, with a particular emphasis on information architecture and complex employee experience problems. Recognised internationally as a leading UX practitioner, Donna is a regular conference speaker and has written five UX-related books, including books on card sorting and information architecture.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
This email is sent from email@example.com so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to firstname.lastname@example.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from email@example.com received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email firstname.lastname@example.org for assistance.