UX Master Classes

The 5 Deadly Sins of Strategy

Webinar with Adam Thomas, Product Management Expert and Technologist
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Watch on demand
$50 standard price
$50 $5 special member price
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Are you tired of spending countless hours looking at strategies that end up collecting dust on the shelf? Do you want to elevate your career being known as someone with a strategic mindset backed by actions that drive real results?

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Join this Master Class webinar with Product Management Expert, Adam Thomas, to transform the way you approach strategy.

You’ll learn:

  • How to tackle the Five Deadly Sins of Strategy: Hiddenness, Ambiguity, Selfishness, Indecisiveness, and Untrustworthiness
  • How to go beyond the buzzwords: Say goodbye to clichés and dive deep into the true essence of strategy.
  • How to breathe life into strategy, making them the driving force behind your designs.
  • Master key skills, gain practical tools for success and overcome the strategic pitfalls that plague many designers.
  • How to empower your communication with advanced facilitation skills to ensure your ideas are heard and valued.

Mastering strategy is not just about creating beautiful designs; it's about understanding and executing your vision. Leave this session with a crystal-clear understanding of the true essence of strategy and how it applies to your role as a designer.

Equipped with your new strategic thinking skills you can stand out in your field and open doors to exciting opportunities, impress potential employers and clients, take your designs to the next level and become a leader in your organization.

Don't miss this chance to redefine your approach to strategy—not just as a plan, but as action.


Adam Thomas
Adam Thomas, Product Management Expert and Technologist

Adam Thomas is a technologist in Harlem, New York, focused on strategy, team organization, and product management.

Adam mixes these “hard” topics with the context from culture and behavioral psychology to guide Product Managers towards making better decisions. With 10 years of experience as a wartime product person, Adam loves to create amidst chaos.

Adam has been a public speaker in various forms for over a decade and has had the honor of presenting for Wizeline, Philosophie, Product Led Growth, Industry, Mind the Product, Denver Startup Week, Ethel’s Club, and many other leading industry platforms.

Adam is also a writer—in addition to his blog, he contributes regularly to BuiltIn, Mind The Product, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely, resulting in fast, politically safe, and data-informed decisions.

Adam believes that his ability to build comes from dancing with his fear of the unknown and leading with his curiosity.

Watch Now

standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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Prove to managers and clients that you're committed to upskilling yourself.

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UX Master Classes

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Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
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