IDF Master Classes

Design with Data: A Guide to A/B Testing

Webinar with Zoltan Kollin, Senior Design Manager at IBM Watson Media

Originally aired on

This webinar originally aired on

How do you know your design choices actually improve the user experience of your products and services? You shouldn’t rely on your instincts alone—you need to look at the data to determine how effectively your designs contribute to core business metrics. And this is where A/B testing (also known as split testing or multivariate testing) comes in.

In this IDF Master Class, you’ll learn:

  • What A/B testing is and how it goes hand-in-hand with user experience (UX) design
  • How to get started with A/B testing in your work
  • How to interpret and use the results of your A/B tests
  • Practical examples of A/B testing in action

You’ll gain insights from Zoltan Kollin’s 10+ years of experience as a UX designer and educator. What’s more, you’ll learn practical tips and real-world examples which you can apply in your own work. A/B testing has rapidly grown to become one of the most in-demand skills in a designer’s toolkit, so you can make yourself even more employable when you master these all-important skills.

Register today to join hundreds of professionals at this live Master Class and do just that! Even if you can't attend the live session, register to get a recording afterwards. Whether you’re new to UX design or are looking to improve your career prospects, this IDF Master Class is a great chance to upskill yourself and gain practical knowledge of A/B testing.


Zoltan Kollin

Zoltan Kollin, Senior Design Manager at IBM Watson Media

Zoltan Kollin is a UX professional who has worked as a UX designer, speaker and trainer for over a decade. Currently, Zoltan leads an amazing team that designs video products at IBM.

As a UX trainer, Zoltan teaches extensively about the field, with a special focus on A/B testing, usability, mobile design and remote user research. Zoltan is also well-known for his talks at various top UX conferences including UX Alive, UX Copenhagen and UX Scotland. He is also the co-organizer of Amuse UX Conference and was co-author of the popular blog UX Myths.

When he’s not busy creating great products at IBM or bringing the UX community together at events, Zoltan writes about UX extensively on Medium.

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Organized by the Interaction Design Foundation

IDF Master Classes

Get advice and insights from design masters through our webinar series. Set yourself up for success in the exciting world of UX design. At the IDF, we’re on a mission to make UX design more accessible and open; with IDF Master Classes, we further bridge the gap between global design leaders and UX designers like you.

Learn more about how the IDF is revolutionizing design education worldwide