UX Master Classes

Emotional Design: Evoke Emotional Responses Through Design

Webinar with Susan Weinschenk and Guthrie Weinschenk
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

When you design a product or service, you’re designing for more than your users’ needs and goals. Sure, your designs need to help users achieve their goal without friction or delay—but equally importantly, your designs need to consider the natural emotional responses of your users.

Emotions are a huge part of how we navigate the world around us and the information within it. From the first time your user encounters your product, there’s a series of emotional responses that influence whether they stay with you or leave. Understanding these emotional responses—and their causes—will give your design skills newfound power.

To understand emotional responses, you need to explore the theory and practice of the psychology of emotions. And in this Master Class webinar, Susan Weinschenk and Guthrie Weinschenk of The Team W will help you explore emotional design through the lens of psychology.

You’ll learn:

  • The role that emotions play in attention and decision making
  • How to measure emotions when people are using or reacting to products and content
  • How to take emotions into account during design

With Susan and Guthrie’s help, you’ll discover valuable insights from brain science and behavior to maximize positive emotional engagement with your users. You’ll understand how to tap into the unconscious processes that are at play when users interact with your product. You’ll ultimately bring a new level of sophistication and research-driven methods into your design practice.

Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

Speakers

Susan Weinschenk
Susan Weinschenk, Chief Behavioral Scientist and CEO, The Team W, Inc.

Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.

You can follow Susan's work on The Team W website and on Twitter @thebrainlady


Guthrie Weinschenk
Guthrie Weinschenk, COO, The Team W, Inc.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.

He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).

You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk


Watch Now

$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

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