Emotional Design: Evoke Emotional Responses Through Design
When you design a product or service, you’re designing for more than your users’ needs and goals. Sure, your designs need to help users achieve their goal without friction or delay—but equally importantly, your designs need to consider the natural emotional responses of your users.
Emotions are a huge part of how we navigate the world around us and the information within it. From the first time your user encounters your product, there’s a series of emotional responses that influence whether they stay with you or leave. Understanding these emotional responses—and their causes—will give your design skills newfound power.
To understand emotional responses, you need to explore the theory and practice of the psychology of emotions. And in this Master Class webinar, Susan Weinschenk and Guthrie Weinschenk of The Team W will help you explore emotional design through the lens of psychology.
- The role that emotions play in attention and decision making
- How to measure emotions when people are using or reacting to products and content
- How to take emotions into account during design
With Susan and Guthrie’s help, you’ll discover valuable insights from brain science and behavior to maximize positive emotional engagement with your users. You’ll understand how to tap into the unconscious processes that are at play when users interact with your product. You’ll ultimately bring a new level of sophistication and research-driven methods into your design practice.
Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
You can follow Susan's work on The Team W website and on Twitter @thebrainlady
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.
He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk
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