Course Description

What sets top-performing organizations apart? Well, for one thing, it’s no coincidence that they place a focus on understanding and empowering their UX and UI teams. Not only does this drive organic growth through a more optimal user experience, but it also means that the business can benefit from the ROI (Return On Investment) that UX work can deliver. In most organizations, however, you’ll find there is a lack of UX maturity—that is, how embedded UX is within an organization’s culture and work processes. And this occurs even when the decision-makers know that UX is core to business and customer stakeholders! We want to help both you and your wider team create a culture, and design mindset, that can truly reap the benefits of UX work. By learning how to apply key tactics, you’ll be able to ensure that your UX efforts are having maximum impact across the wider business.

In this course, we will explore the ins and outs of UX maturity by looking at the way your organization is structured and developed. We will give you the chance to grasp UX management as not just a people issue but also a design methodology… all so that you can manage UX as a smart leader, and get the very best from the UX professionals you work with. Even if you’re currently a more junior UX, UI or interaction designer, the strategies you will learn in this course will enable you to truly realize the value that your work will provide to your organization.

You will be taught by Frank Spillers, CEO of the award-winning UX firm Experience Dynamics. By taking this course, you’ll leverage his experience from two decades of working with enterprise, midsize and start-up companies across a wide range of industries. Given that, you will be able to learn from, and avoid, the mistakes he’s come across, and apply the best practices he’s developed over time in order to move towards managing your UX team in an optimal way.

The course also includes interviews with experts—including a UX Director, Chief Experience Officer, Product Manager, and User Research Director. These will give you another practical opportunity to learn from people who are highly experienced in managing UX across organizations. All of this means that you will learn how an Outside-In design approach operates, and what it looks and feels like in practice—be it from a product management, executive or stakeholder perspective. Upon completing the course, you will have the knowledge required to avoid unnecessary growing pains, and ultimately accelerate your company’s UX maturity so that you win sooner and enjoy a more consistently high level of performance within the market.

What you will learn

  • How to hire for, position, and empower a UX team effectively
  • Best practices for managing and supporting a UX designer and wider UX team
  • How management of UX professionals directly affects ROI—both positively and negatively
  • What your UX team should be doing in order to grow your UX efforts across the organization
  • Why it’s important that your senior management team gets educated on, and possibly involved in, UX
  • UX management best practices, from interviews and case studies with experts

Who should take this course

This is one of our intermediate-level courses aimed at design-minded individuals who either already manage UX professionals within their organization, or who seek to grow and improve their own UX practice in order to progress within the field. Therefore, while primarily aimed at management, it is also relevant for anyone who wants to improve the ROI (Return On Investment) of his or her UX/UI work.

This course will appeal to:

  • UX leads, UX managers, and UX directors who are looking to refine the way in which they manage UX teams and professionals within their organization
  • UX designers, interaction designers, and UX researchers looking to improve the ROI of their work and progress within the field
  • Creative directors who would like to enhance the focus on UX design work within their organization
  • CEOs, CTOs, COOs, and CMOs who want to better position their organization within the market by putting more focus on UX/UI work

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

Note: Lessons become available at a schedule of one lesson per week. Once a lesson becomes available, it is open for you forever — you can take all the time you want to go through each lesson. There is no time limit to finish a course, and you always have access to your classmates, course material, and your answers.

The estimated time to complete this course is a total of 14 hours 2 mins spread over 6 weeks.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 43 mins.

  • 0.1: Welcome and Introduction (4 mins)
  • 0.2: An introduction to IDF courses (14 mins)
  • 0.3: Please check your information before continuing (1 min)
  • 0.4: Meet your peers online in our discussion forums (6 mins)
  • 0.5: Meet your peers offline through IDF Local Groups (1 min)
    • 0.6: The Timeless Nature of IDF Courses (11 mins)
    • 0.7: Your path towards earning your Course Certificate (5 mins)
    • 0.8: Mandatory lessons vs. Optional lessons (2 mins)
    • 0.9: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: Where to Begin?

To be scheduled. Estimated time to complete: 1 hour 48 mins.

  • 1.1: Understanding UX and UX Teams (16 mins)
  • 1.2: Interview: Understanding the Core Function of Ux Teams – User Advocacy (25 mins)
  • 1.3: Managing UX as a Process (11 mins)
  • 1.4: UX Maturity: a Lifecycle View (10 mins)
  • 1.5: Assessing Your Organization’s UX Maturity (21 mins)
    • 1.6: First Steps Toward Accelerating and Growing UX (20 mins)
    • 1.7: Discussion Exercise: How Is UX Viewed in Your Organization? (5 mins)

Lesson 2: Making the Business Case for UX

To be scheduled. Estimated time to complete: 2 hours 35 mins.

  • 2.1: Business goals of UX (14 mins)
  • 2.2: How Teams Perform With UX: the Good, the Bad, the Ugly (18 mins)
  • 2.3: Interview (A) – What Managers Need to Know About UX (14 mins)
  • 2.4: Interview – How Teams Perform – Analysis Paralysis (15 mins)
  • 2.5: What is the ROI of UX? (40 mins)
    • 2.6: Interview – Quantifying Success in UX efforts (24 mins)
    • 2.7: Interview (B) – What Managers Need to Know About UX (10 mins)
    • 2.8: 12 Characteristics of Outside-In Design Organizations (14 mins)
    • 2.9: Exercise (6 mins)

Lesson 3: UX as Core to Product Delivery

To be scheduled. Estimated time to complete: 2 hours 29 mins.

  • 3.1: Agile and Lean UX Today: How Is That Marriage Going? (16 mins)
  • 3.2: Interview – MVP (Minimal Viable Product) Discussion (6 mins)
  • 3.3: Interview – Agile UX Process Best Practices (18 mins)
  • 3.4: Exercise (5 mins)
  • 3.5: UCD and Agile: Ideal vs Real (19 mins)
    • 3.6: Interview – Product Development and UX: Lessons From the Trenches (16 mins)
    • 3.7: 5 Proven Tactics for Evangelizing a Lean UX Process (14 mins)
    • 3.8: Interview – Importance of UX to Product Development (23 mins)
    • 3.9: Data-Driven UX: the Role of Evidence, Metrics and Data (6 mins)
    • 3.10: Interview – Culture of Validation – Role of Personas in PLC (27 mins)

Lesson 4: Climbing the Ladder

To be scheduled. Estimated time to complete: 2 hours 4 mins.

  • 4.1: The 5 Tactical Keys to Scaling Your Org (14 mins)
  • 4.2: Interview – Qualitative Research Discussion (15 mins)
  • 4.3: Crafting Your UX Strategy Plan (5 mins)
  • 4.4: Interview: Importance of Balancing Research and Design (12 mins)
  • 4.5: Toward Outside-In: Tips and Tricks for Any Organization (18 mins)
    • 4.6: Interview – Org Chart – Role of Quality Assurance (7 mins)
    • 4.7: Creating a UX Culture to Rival Apple (11 mins)
    • 4.8: Customer Experience (CX) vs User Experience (UX) (15 mins)
    • 4.9: Skip These Mistakes: Bootstrap UX Culture From 10 Years Down to 2 Years! (21 mins)
    • 4.10: Exercise (5 mins)

Lesson 5: Your UX Roadmap & Process

To be scheduled. Estimated time to complete: 2 hours 7 mins.

  • 5.1: Process Mapping Your UX Strategy (15 mins)
  • 5.2: Interview – Planning Your UX Maturity (18 mins)
  • 5.3: Creating Your ideal UX Process Flow (15 mins)
  • 5.4: Interview: Coordinating UX Teams (21 mins)
  • 5.5: Interview – Hiring Considerations: Do’s and Don'ts (16 mins)
    • 5.6: Organizational Culture: 3 Keys to Making It Work (20 mins)
    • 5.7: Interview – Organizing Your Team: Org Chart (16 mins)
    • 5.8: Exercise (5 mins)

Lesson 6: Continuous Growth and Momentum

To be scheduled. Estimated time to complete: 2 hours 15 mins.

  • 6.1: Reaching Critical Mass: Signs (13 mins)
  • 6.2: Interview – Stakeholders and When UX Gets in the Way (8 mins)
  • 6.3: Interview – Making Sure UX Is Practical and Measurable (17 mins)
  • 6.4: Evangelizing UX: Known Best Methods (29 mins)
  • 6.5: Tactics for Encouraging UX Growth (15 mins)
    • 6.6: Interview: How to Make UX Teams Perform (24 mins)
    • 6.7: Troubleshooting Roadblocks: Discussion (24 mins)
    • 6.8: Exercise (5 mins)

Lesson 7: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 7.1: Course Evaluation (1 min)

Industry-trusted UX Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

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