UX Writing: How To Use Words As A Design Power Tool
The basics of language are easy, right? We all write emails, texts, and more. So why are so many software development hours spent agonizing over which words will “fix” broken experiences? Companies have learned that visual and interaction design systems make and save them money—and build customer satisfaction, trust, and brand affinity—but still, many companies ignore words in this equation.
What’s missing is a shared understanding of what makes UX content good. The words should meet heuristic quality benchmarks, align with customer goals and business priorities, and make a measurable impact. The content should be as consistent as the navigational elements, and convey the brand as clearly as the color palette.
In this Master Class webinar, Torrey Podmajersky, author of Strategic Writing for UX, will lead you through unique frameworks to design content that drives engagement, conversion, and retention by meeting customer goals.
- What makes UX writing good
- What UX content is, and how it’s different from other kinds of content
- A framework to align UX content voice to business principles
- Where UX writing fits in to the design and development process
- Methods to measure the impact of content on customer and business goals
- Bonus! What is UX writing vs. Content strategy vs. Content design?
Join this Master Class to learn how you can start to examine and improve your UX content, even if your team doesn’t feel like it has room for a dedicated writer. Identify quick opportunities for improvements with the frameworks you’ll learn from Torrey. Even if you cannot attend it live, register to get a recording that you can watch anytime afterwards!
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible consumer and professional experiences for Xbox, Microsoft account, Windows apps, privacy, Microsoft education, OfferUp, and now works at Google. Her book Strategic Writing for UX was published by O’Reilly Media in 2019.
Torrey’s high-intensity speaking style was refined in the crucible of teaching high-school chemistry, but even her most engaging lectures no longer require eye protection. Torrey has a Bachelor’s degree in Physics from University of Washington and a Masters in Curriculum & Instruction from Seattle University. She teaches and speaks internationally about UX writing.
Get A Certificate of Participation
You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.
Prove to managers and clients that you're committed to continuously upskilling yourself.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
This email is sent from firstname.lastname@example.org so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to email@example.com and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from firstname.lastname@example.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email email@example.com for assistance.