UX Master Classes

UX Writing: How To Use Words As A Design Power Tool

Webinar with Torrey Podmajersky, Author, Speaker and UX Writer at Google
Register now—you’ll get a recording even if you can’t attend it!
Webinar starts in
28
days
3
hrs
3
mins
30
secs
Webinar starts in 4 weeks from now
$30 standard price
$30 $3 special member price
Register now

The basics of language are easy, right? We all write emails, texts, and more. So why are so many software development hours spent agonizing over which words will “fix” broken experiences? Companies have learned that visual and interaction design systems make and save them money—and build customer satisfaction, trust, and brand affinity—but still, many companies ignore words in this equation.

What’s missing is a shared understanding of what makes UX content good. The words should meet heuristic quality benchmarks, align with customer goals and business priorities, and make a measurable impact. The content should be as consistent as the navigational elements, and convey the brand as clearly as the color palette.

In this Master Class webinar, Torrey Podmajersky, author of Strategic Writing for UX, will lead you through unique frameworks to design content that drives engagement, conversion, and retention by meeting customer goals.

You’ll learn:

  • What makes UX writing good
  • What UX content is, and how it’s different from other kinds of content
  • A framework to align UX content voice to business principles
  • Where UX writing fits in to the design and development process
  • Methods to measure the impact of content on customer and business goals
  • Bonus! What is UX writing vs. Content strategy vs. Content design?

Join this Master Class to learn how you can start to examine and improve your UX content, even if your team doesn’t feel like it has room for a dedicated writer. Identify quick opportunities for improvements with the frameworks you’ll learn from Torrey. Even if you cannot attend it live, register to get a recording that you can watch anytime afterwards!

Speaker

Torrey Podmajersky
Torrey Podmajersky, Author, Speaker and UX Writer at Google

Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible consumer and professional experiences for Xbox, Microsoft account, Windows apps, privacy, Microsoft education, OfferUp, and now works at Google. Her book Strategic Writing for UX was published by O’Reilly Media in 2019.

Torrey’s high-intensity speaking style was refined in the crucible of teaching high-school chemistry, but even her most engaging lectures no longer require eye protection. Torrey has a Bachelor’s degree in Physics from University of Washington and a Masters in Curriculum & Instruction from Seattle University. She teaches and speaks internationally about UX writing.


Register Your Spot Now

Webinar starts in
28
days
3
hrs
3
mins
30
secs

Can’t make it? Don’t worry, you’ll get a recording of the Master Class, so register today!

$30
standard price
Register now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$30 $3
special member price

Sign up for a membership or log in to save on all Master Classes!

Organized by the Interaction Design Foundation

UX Master Classes

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Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.