Every product or website should be easy and pleasurable to use, but designing an effective, efficient and enjoyable product is hardly the result of good intentions alone. Only through careful execution of certain usability principles can you achieve this and avoid user dissatisfaction, too. This course is designed to help you turn your good intentions into great products through a mixture of teaching both the theoretical guidelines as well as practical applications surrounding usability.
Countless pieces of research have shown that usability is important in product choice, but perhaps not as much as users themselves believe; it may be the case that people have come to expect usability in their products1. This growing expectation puts even more pressure on designers to find the sweet spot between function and form. It is meanwhile critical that product and web developers retain their focus on the user; getting too lost within the depths of their creation could lead to the users and their usability needs getting waylaid. Through the knowledge of how best to position yourself as the user, you can dodge this hazard. Thanks to that wisdom, your product will end up with such good usability that the latter goes unnoticed!
Ultimately, a usable website or product that nobody can access isn’t really usable. A usable website, for example, is often overlooked when considering the expansion of a business. Even with the grandest intentions or most “revolutionary” notions, the hard truth is that a usable site will always be the windpipe of commerce—if users can’t spend enough time on the site to buy something, then the business will not survive. Usability is key to growth, user retention, and satisfaction. So, we must fully incorporate it into anything we design. Learn how to design products with awesome usability through being led through the most important concepts, methods, best practices, and theories from some of the most successful designers in our industry with “The Practical Guide to Usability.”
What you will learn
- An understanding of user interface design principles and usability considerations
- How to best position yourself as the user
- How to conduct usability evaluations and cognitive walk-throughs
- Best practices for user testing
- The practical application of usability
Who should take this course
This is a beginner-level course suitable for newcomers and experienced practitioners alike:
- UX designers looking to boost their work experience with evidence-based theoretical knowledge
- Project managers who want to build user-centered products that stand out from the competition
- Software engineers interested in augmenting their development skills with a sound knowledge of usability
- Entrepreneurs looking to ship products that are free from usability flaws and thus succeed
- Newcomers to design who are considering making a switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 Mack, Z. & Sharples, S. The importance of usability in product choice: a mobile phone case study.
Industry-trusted Course Certificate
You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.
Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.
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