How are you planning to design a product or service that your users will love, if you don't know what they want in the first place? As a user experience designer, you shouldn't be relying on chance to design something outstanding, you should make the effort to understand your users and build on that knowledge from the outset. User research is the way in which do this and it can therefore be thought of as the largest part of user experience design.
In fact, user research is often the first step of a UX design process—after all, you cannot begin designing a product or service without first understanding what your users want. By gaining the skills required, and learning about the best practices in user research, you will be able to get first-hand knowledge of your users and design the optimal product—one that is truly relevant for your users and, subsequently, outperforms your competitors’.
In this course, we will teach you how to carry out the most essential qualitative user research methods. We will go into detail about how to plan user research and fit it into your own work processes in a way that maximizes the impact your research will have on your designs. On top of that, you will also learn how to analyze the results of your research and communicate your findings to your clients and stakeholders—through workshops, user journeys, and personas.
We believe that you should learn from the best, so we have gathered a team of experts to help teach this course alongside our own course instructors. You will therefore meet a new instructor in each of the lessons on research methods—one who is an expert in his or her field.
What you will learn
- What qualitative user research is and why you should do it
- How to fit user research into your own design process
- How to plan user research projects that are valid and ethically sound
- How to do a usability test, conduct a user interview and perform a contextual inquiry
- How to make user observations
- How to make your research matter by effectively communicating your results
Who should take this course
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX designers looking to broaden their UX careers with additional research techniques
- Project managers who are interested in techniques that will enable their design team to develop a greater understanding of users
- Entrepreneurs interested in building a user-centered product that users will want and purchase
- Marketers looking to gain a holistic view of customers’ needs and motivations
- Newcomers who are considering making the switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. As a participant, you will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team who are working on it and the exercises it contains at the same time as you are. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet. Given that, we urge you to take advantage of the resources available to you; become involved in group discussions and reach out to these like-minded people. We know that what you learn here may last a lifetime, but we also know that enjoying the experience while you are progressing through the course is just as important!
Industry-trusted UX Course Certificate
You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.
Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.
Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF: