UX Master Classes

Strategy Custody: How to Secure Your Strategy's Success

Webinar with Adam Thomas, Product Management Expert and Technologist
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Watch on demand
$50 standard price
$50 $5 special member price
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What happens after you build a strategy? You and your team have spent hours, days and weeks researching and finally developing a strategy, but if you aren't careful, it can end up just as a piece of paper that no one references. Much like a tree that falls in the forest, what happens if it doesn't make a sound?

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This is why Strategy Custody is important. How your strategy travels and affects people is the difference between an alive strategy and a dead one. In this Master Class, Product Management expert Adam Thomas will talk about the difference between a dead strategy and an alive strategy and how you can maintain high strategic custody to affect the decisions around you.

In this webinar, you’ll learn:

  • The strategy kernel—how to organize strategy into something useful.
  • Why you should check when your strategy was last accessed more often than you currently do.
  • How to avoid making strategy a paperweight.
  • How to connect the strategy with what’s happening to keep building on it.
  • How you can tie strategy to OKRs in a way that makes the numbers useful in decision-making.
  • Exercises that keep strategy top of mind.

Strategy is complex, it’s not something that you create once and leave alone—you need to keep interacting with it. Discover how to make the most of your strategy and how you can evolve with it.


Adam Thomas
Adam Thomas, Product Management Expert and Technologist

Adam Thomas is a technologist in Harlem, New York, focused on strategy, team organization, and product management.

Adam mixes these “hard” topics with the context from culture and behavioral psychology to guide Product Managers towards making better decisions. With 10 years of experience as a wartime product person, Adam loves to create amidst chaos.

Adam has been a public speaker in various forms for over a decade and has had the honor of presenting for Wizeline, Philosophie, Product Led Growth, Industry, Mind the Product, Denver Startup Week, Ethel’s Club, and many other leading industry platforms.

Adam is also a writer—in addition to his blog, he contributes regularly to BuiltIn, Mind The Product, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely, resulting in fast, politically safe, and data-informed decisions.

Adam believes that his ability to build comes from dancing with his fear of the unknown and leading with his curiosity.

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standard price
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Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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