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Strategy Custody: How to Secure Your Strategy's Success

Webinar with Adam Thomas, Technologist, Speaker and Writer
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

What happens after you build a strategy? You and your team have spent hours, days and weeks researching and finally developing a strategy, but if you aren't careful, it can end up just as a piece of paper that no one references. Much like a tree that falls in the forest, what happens if it doesn't make a sound?

This is why Strategy Custody is important. How your strategy travels and affects people is the difference between an alive strategy and a dead one. In this Master Class, Product Management expert Adam Thomas will talk about the difference between a dead strategy and an alive strategy and how you can maintain high strategic custody to affect the decisions around you.

In this webinar, you’ll learn:

  • The strategy kernel—how to organize strategy into something useful.
  • Why you should check when your strategy was last accessed more often than you currently do.
  • How to avoid making strategy a paperweight.
  • How to connect the strategy with what’s happening to keep building on it.
  • How you can tie strategy to OKRs in a way that makes the numbers useful in decision-making.
  • Exercises that keep strategy top of mind.

Strategy is complex, it’s not something that you create once and leave alone—you need to keep interacting with it. Discover how to make the most of your strategy and how you can evolve with it.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards.

Speaker

Adam Thomas
Adam Thomas, Technologist, Speaker and Writer

Adam Thomas is a technologist in Harlem, New York, focused on strategy, team organization, and product management.

Adam mixes these “hard” topics with the context from culture and behavioral psychology to guide Product Managers towards making better decisions. With 10 years of experience as a wartime product person, Adam loves to create amidst chaos.

Adam has been a public speaker in various forms for over a decade and has had the honor of presenting for Wizeline, Philosophie, Product Led Growth, Industry, Mind the Product, Denver Startup Week, Ethel’s Club, and many other leading industry platforms.

Adam is also a writer—in addition to his blog, he contributes regularly to BuiltIn, Mind The Product, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely, resulting in fast, politically safe, and data-informed decisions.

Adam believes that his ability to build comes from dancing with his fear of the unknown and leading with his curiosity.


Watch Now

$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

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You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.