How to Create Actionable User Journey Maps
Creating a user journey map from scratch can be a daunting process, however it’s a highly valuable skill and tool to possess for a better understanding of the user experience. Building on the foundations from her first Master Class, User Journey Mapping for Better UX, Kelly will lead an interactive, step-by-step process of creating a B2C user journey map using a persona and sample data.
In this one-hour Master Class, you’ll learn:
- How to construct a user journey map from scratch.
- How to define the stages, goals, touchpoints, channels, challenges and emotions.
- How to identify moments of truth that make or break the experience for users.
- What you need in order to create actionable and impactful journey maps.
This Master Class is for anyone who is interested in better understanding the user journey mapping process to improve the experience for end users.
With over fifteen years of experience impacting design, marketing, software, and user experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by how people experience ideas. Her deep knowledge of how consumer behaviors, perceptions, and user interaction with technology affect design has led to multiple design patents, industry accolades, and the publication of her thinking in journals and magazines including the Design Management Institute Review. Under her leadership, she helped brand and launch an innovative health-tech company and is currently focused on making communication and education more accessible through video technology with ScreenPal. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor's degree from the University of Bridgeport.
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Frequently Asked Questions
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