UX Master Classes

Micro-Usability: How to Design for Frictionless UX

Webinar with William Hudson, Consultant Editor and Author
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$50 standard price
$50 $5 special member price
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In UX design, we spend much of our time working in problem domains with relatively casual use. Ecommerce, travel, holidays, finance and household services are examples of apps or websites that ordinary users might visit once a week at most. The result is that, as designers, we tend to focus on ease of learning rather than ease of use.

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But in our increasingly connected and metric-hungry world, we've see a significant rise in regular user interaction. Many people now work with a handful of apps all day, every day. Beyond the well-established social media and messaging services, we have food and drink logging, exercise tracking, productivity tools, navigation and entertainment apps. And that's before we take business-to-business applications into account.

In all these scenarios of regular use, ease of learning must take a back seat. We need to consider ease of use in a very detailed way. Enter micro-usability and frictionless UX. With the guidance of UX Expert William Hudson, in this one-hour Master Class Webinar discover how to make your solutions work for your users so they don't have to!

You’ll learn:

  • How to streamline interaction for frequent or expert users by reducing task times.
  • How to reduce user frustration and confusion by clearly communicating expectations and results.
  • Interaction design that works well for older or less-able audiences.
  • Improved data quality by minimizing user errors and unnecessary resubmission of forms.

While some of these techniques are explicitly aimed at frequent users, many also help general usability and significantly improve the user experience. You don't need a grounding in Human-Computer Interaction, but we'll be touching on some classical HCI principles:

  • Fitts' Law
  • The keystroke-level model (KLM)
  • Redundant coding


William Hudson
William Hudson, Consultant Editor and Author

William Hudson has over 50 years of experience in building interactive systems and for the past 30 has also been active in HCI, usability and UX. He has written and taught courses attended by hundreds of students in both academia and industry. William has authored over 30 articles related to HCI, has created new card sorting methods and tools for user experience research, and spent seven years benchmarking the intranets of many global companies. He is currently Principal Consultant for Syntagm Ltd and a member of the IxDF staff, where he is currently writing or editing courses on the practical application of AI in user experience research, persona-driven design and object-oriented user interface design.

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standard price
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Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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