UX Master Classes

Exclusive: Design for a Better World, a Discussion with Don Norman

Webinar with Don Norman, Founding Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

“The world is a mess,” especially when it comes to the climate crisis, according to legendary pioneer of design, Don Norman.

But what can we, as designers, do to fix it?

Show Hide video transcript
  1. Transcript loading…

In this Master Class, get insights from Don Norman from his upcoming book, “Design for a Better World”, before it even hits the shelves and learn how you can help create meaningful, sustainable change.

In “Design for a Better World” Don Norman proposes a new way of designing, one that recognizes our place in a complex global system where even the simplest of behaviors can affect the entire world.

This is a once in a lifetime opportunity to learn from the “godfather of design” and ask him questions. And, no matter where you are in your career, this webinar will help you design for a better world.

Don’s experience as both a scientist and business executive gives him a unique perspective to show how to make these changes while maintaining a thriving economy.

In this webinar, you’ll learn:

  • Where we’ve gone wrong and how you can help make things better.
  • Why we designers are the best placed to help solve the biggest problems, as we have three super-powers.
  • That the key to change is how we shape human behaviour, specifically in three areas: meaning, sustainability, and humanity-centeredness.
  • The five principles of humanity-centered design and how you can apply them.
  • What is the circular economy and how you can use its three principles to tackle the climate crisis.

Register for this Master Class webinar to have a unique opportunity to learn first-hand from Don Norman.

Let the change begin. Help design for a better world!


Don Norman
Don Norman, Founding Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group

Don Norman is a legend in UX design. Since the 1960s, he has been at the forefront of human-computer interaction and user-centered design (or human-centered design, as he prefers to call it). His group coined the term “User Experience” while working as vice president of the Advanced Technology Group at Apple in the 1980s.

He has a long legacy in academia, for example, at the University of California, San Diego, where he is professor and head of the UCSD Design Lab. He also co-founded the Nielsen Norman Group, a world-renowned design consultancy. He has published the globally best-selling book on design, The Design of Everyday Things, which has become foundational to the field of design.

Watch Now

standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class you attend. Use your Certificate on your LinkedIn to showcase that you got advice and insights from design masters.

Prove to managers and clients that you're committed to upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
313,200 designers enjoy our newsletter—sure you don’t want to receive it?