Course Description

Designing for user experience and usability is not enough. If products are not used—and it doesn’t matter how good they are—they will be consigned to the trash can of history.

Sony’s Betamax, Coca-Cola’s New Coke, Pepsi’s Crystal Pepsi, and McDonald’s Arch Deluxe are among the most famous products which made it into production but failed to wow their audiences, according to Business Insider. In fact, Harvard Business Review dedicated a long piece to “Why most product launches fail”—so it’s not just big brands that aren’t getting their design process right but a lot of businesses and individuals, too.

So, what is the way forward? Well, once you’re sure that the user experience and usability of your product work the way you want them to, you’ve got to get your designs adopted by users (i.e., they have to start using them). Ideally, you want them to appropriate your designs, too; you want the users to start using your designs in ways you didn’t intend or foresee. How do we get our designs adopted and appropriated? We design for adoption and appropriation.

This course is presented by Alan Dix, a former professor at Lancaster University in the UK and a world-renowned authority in Human-Computer Interaction. Alan is also the author the university-level textbook “Human-Computer Interaction.” It is a short course designed to help you master the concepts and practice of designing for adoption and appropriation. It contains all the basics to get you started on this path and the practical tips to implement the ideas. Alan blends theory and practice to ensure you get to grips with these essential design processes.

What you will learn

  • Why adoption and appropriation matter
  • How to place adoption and appropriation in context with UX and usability work
  • How to design for adoption and understand the critical factors in engaging users to adopt your designs
  • How to design for appropriation and understand how “expecting the unexpected” isn’t quite as challenging as it might sound for designers

Who should take this course

This is an advanced-level course intended for anyone who is looking to launch successful products, and no prior knowledge is required:

  • UX designers and project managers keen on learning how to design products that will be adopted and appropriated
  • Software engineers interested in learning more about UX design and usability
  • Entrepreneurs who want to ship products that users will purchase and use again and again
  • Marketers interested in launching products that will get adopted and appropriated by users
  • Newcomers to design who are considering making a switch to UX design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

Note: Lessons become available at a schedule of one lesson per week. Once a lesson becomes available, it is open for you forever — you can take all the time you want to go through each lesson. There is no time limit to finish a course, and you always have access to your classmates, course material, and your answers.

The estimated time to complete this course is a total of 7 hours 25 mins spread over 3 weeks.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 39 mins.

  • 0.1: An introduction to IDF courses (14 mins)
  • 0.2: Please check your information before continuing (1 min)
  • 0.3: Meet your peers online in our discussion forums (6 mins)
  • 0.4: Meet your peers offline through IDF Local Groups (1 min)
  • 0.5: Gain Timeless Knowledge Through IDF Courses (11 mins)
  • 0.6: How to earn your Course Certificate (4 mins)
  • 0.7: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.8: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: Intro to Useful Terms and Ideas

To be scheduled. Estimated time to complete: 1 hour 38 mins.

  • 1.1: An Introduction to Adoption and Appropriation and Useful Terms (2 mins)
  • 1.2: Useful, Usable, and Used: Why They Matter to Designers (12 mins)
  • 1.3: How to Design for Ease of Use (7 mins)
  • 1.4: An Introduction to Usability (14 mins)
  • 1.5: The 7 Factors that Influence User Experience (11 mins)
  • 1.6: An Overview of The Factors of Success for New Product Development (7 mins)
  • 1.7: Adoption and Design: How to Turn Prospects into Users (7 mins)
  • 1.8: Appropriation and Design: A Tale of Two Concepts (7 mins)
  • 1.9: The Dynamics of Use – Design Considerations (11 mins)
  • 1.10: Designing for adoption - Part 1 (19 mins)
  • 1.11: Lesson Roundup – An Introduction to Adoption and Appropriation and Useful Terms (1 min)

Lesson 2: Designing for Adoption

To be scheduled. Estimated time to complete: 3 hours 25 mins.

  • 2.1: Introduction – Designing for Adoption (2 mins)
  • 2.2: Managing the Path of Use (10 mins)
  • 2.3: How to Use the Product-Life Cycle (11 mins)
  • 2.4: Understanding Early Adopters and Customer Adoption Patterns (12 mins)
  • 2.5: Customer and User Perception of Value and What it Means to Designers (11 mins)
  • 2.6: How to Calculate Present and Future Value to Determine Value Over Time (7 mins)
  • 2.7: Prospect Theory - The Economics of Design (13 mins)
  • 2.8: Loss Aversion Theory - The Economics of Design (6 mins)
  • 2.9: Endowment Effect - The Economics of Design (11 mins)
  • 2.10: Value Networks and Why They Matter (12 mins)
  • 2.11: Social Systems and Their Role in Product Adoption (12 mins)
  • 2.12: The Diffusion of Innovation – Strategies for Adoption of Products (12 mins)
  • 2.13: How to Break Barriers to Market Entry (13 mins)
  • 2.14: How to Achieve Critical Mass for a Product Launch (12 mins)
  • 2.15: Market Ecology and Product Adoption and Continued Use (6 mins)
  • 2.16: The Lattice of Value and Product Adoption (6 mins)
  • 2.17: Designing for Adoption - Part 2 (16 mins)
  • 2.18: Designing for Adoption - Part 3 (24 mins)
  • 2.19: Discussion Exercise (6 mins)
  • 2.20: Lesson Roundup – Designing for Adoption (1 min)

Lesson 3: Designing for Appropriation

To be scheduled. Estimated time to complete: 1 hour 44 mins.

  • 3.1: Introduction – How to Design for Appropriation (2 mins)
  • 3.2: Emotional Drivers for User and Consumer Behavior (6 mins)
  • 3.3: Appropriation: The Reasons that Users Appropriate Products (11 mins)
  • 3.4: Guidelines for Design for Appropriation (5 mins)
  • 3.5: Designing for Appropriation - Part 1 (22 mins)
  • 3.6: Designing for Appropriation - Part 2 (41 mins)
  • 3.7: Designing for Appropriation - Part 3 (11 mins)
  • 3.8: Examples of Appropriation (5 mins)
  • 3.9: Lesson Roundup – How to Design for Appropriation (1 min)

Lesson 4: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 4.1: Course evaluation (1 min)

Industry-trusted UX Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

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