Designing for user experience and usability is not enough. If products are not used, it doesn’t matter how good they are – they will be consigned to the dustbin of history.
Sony’s Betamax, New Coke, Crystal Pepsi, McDonald’s Arch Deluxe are among the most famous products which made it into production but which failed to wow their audiences, according to Business Insider. In fact Harvard Business Review dedicated a long piece to “Why most product launches fail.” So it’s not just big brands that aren’t getting their design process right – it’s a lot of businesses and individuals.
So what is the way forward? Well, once you’re sure that the user experience and usability of your product are working the way you want – you’ve got to get your designs adopted by users (i.e. they have to start using them) and ideally, you want them to appropriate your designs too (that means that they start using them in ways you didn’t intend or foresee).
How do we get our designs adopted and appropriated? We design for adoption and appropriation.
This course is presented by Alan Dix, a former professor at Lancaster University in the UK and a world-renowned authority in Human Computer Interaction. Alan is also the author the university level textbook; “Human-Computer Interaction”.
It is a short-course designed to help you master the concepts and practice of designing for adoption and appropriation. It contains all the basics to get you started on this path and the practical tips to implement the ideas. Alan blends theory and practice to ensure you get to grips with these essential design processes.
By the End of this Course You Will
- Understand why adoption and appropriation matter and place them in context with UX and usability work
- Be able to design for adoption and understand the critical factors in engaging users to adopt your designs
- Be able to design for appropriation and understand how “expecting the unexpected” isn’t quite as challenging as it might sound for designers
Who Should Enroll?
This course is intended for designers that are looking to launch successful products but its use is not limited to those designers. Ideally, marketers, sales people and management will also want to get involved with learning about adoption and appropriation so that the entire product team can strive to deliver results when products launch.
This course is a complete entity – you do not need to have completed any prior learning before you embark on it. There is some very basic mathematics covered within the course but you do not need any particular level of mathematics to understand this.
- Product managers
- UX Designers and Usability Engineers
- Managers, Marketing Teams, Sales Teams, etc.
- UX Team leaders and supervisors
When you take part in, Get Your Product Used: Adoption and Appropriation, you will join a global multi-disciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse professional group all with the same objective – to deliver exceptional information visualizations. It’s your chance to learn, grow and network with your peers across the planet.
The biggest product failures in history - http://www.businessinsider.com/biggest-product-failures-in-business-history-2014-7?op=1
Harvard Business Review - https://hbr.org/2011/04/why-most-product-launches-fail
Alan Dix’s blog - http://alandix.com/blog/
Industry-trusted Course Certificate
You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.
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