Get Your Product Used: Adoption and Appropriation

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How this course will help your career

What you will learn

  • Why adoption and appropriation matter to a product’s success
  • How to place adoption and appropriation in context with UX and usability work
  • How to engage users to adopt your products by designing for adoption
  • How to design for appropriation of a product by users in order to increase its use, and how “expecting the unexpected” isn’t quite as challenging as it might sound

Designing for user experience and usability is not enough. If products are not used—and it doesn’t matter how good they are—they will be consigned to the trash can of history.

Sony’s Betamax, Coca-Cola’s New Coke, Pepsi’s Crystal Pepsi, and McDonald’s Arch Deluxe are among the most famous products which made it into production but failed to wow their audiences, according to Business Insider. In fact, Harvard Business Review dedicated a long piece to “Why most product launches fail”—so it’s not just big brands that aren’t getting their design process right but a lot of businesses and individuals, too.

So, what is the way forward? Well, once you’re sure that the user experience and usability of your product work the way you want them to, you’ve got to get your designs adopted by users (i.e., they have to start using them). Ideally, you want them to appropriate your designs, too; you want the users to start using your designs in ways you didn’t intend or foresee. How do we get our designs adopted and appropriated? We design for adoption and appropriation.

This course is presented by Alan Dix, a former professor at Lancaster University in the UK and a world-renowned authority in Human-Computer Interaction. Alan is also the author the university-level textbook “Human-Computer Interaction.” It is a short course designed to help you master the concepts and practice of designing for adoption and appropriation. It contains all the basics to get you started on this path and the practical tips to implement the ideas. Alan blends theory and practice to ensure you get to grips with these essential design processes.

Gain an industry-trusted UX Course Certificate

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Centure, Adobe, GE, IBM, Philips and SAP

Who should take this course

This is an advanced-level course intended for anyone who is looking to launch successful products, and no prior knowledge is required:

  • UX designers and project managers keen on learning how to design products that will be adopted and appropriated
  • Software engineers interested in learning more about UX design and usability
  • Entrepreneurs who want to ship products that users will purchase and use again and again
  • Marketers interested in launching products that will get adopted and appropriated by users
  • Newcomers to design who are considering making a switch to UX design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

  • Lessons become available at a schedule of one lesson per week.
  • Lessons remain open for you forever and have no deadlines.
  • There is no time limit to finish a course.
  • You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
  • Estimated time to complete: 7 hours 26 mins spread over 3 weeks.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 39 mins.

  • 0.1: An introduction to IDF courses (14 mins)
  • 0.2: Let our community help you (1 min)
  • 0.3: How to earn your Course Certificate (4 mins)
  • 0.4: Meet your peers online in our discussion forums (6 mins)
  • 0.5: Meet and learn from design professionals in your area (1 min)
  • 0.6: Gain Timeless Knowledge Through IDF Courses (11 mins)
  • 0.7: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.8: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: Intro to Useful Terms and Ideas

To be scheduled. Estimated time to complete: 1 hour 38 mins.

  • 1.1: An Introduction to Adoption and Appropriation and Useful Terms (2 mins)
  • 1.2: Useful, Usable, and Used: Why They Matter to Designers (12 mins)
  • 1.3: How to Design for Ease of Use (7 mins)
  • 1.4: An Introduction to Usability (14 mins)
  • 1.5: The 7 Factors that Influence User Experience (11 mins)
  • 1.6: An Overview of The Factors of Success for New Product Development (7 mins)
  • 1.7: Adoption and Design: How to Turn Prospects into Users (7 mins)
  • 1.8: Appropriation and Design: A Tale of Two Concepts (7 mins)
  • 1.9: The Dynamics of Use – Design Considerations (11 mins)
  • 1.10: Designing for adoption - Part 1 (19 mins)
  • 1.11: Lesson Roundup – An Introduction to Adoption and Appropriation and Useful Terms (1 min)

Lesson 2: Designing for Adoption

To be scheduled. Estimated time to complete: 3 hours 25 mins.

  • 2.1: Introduction – Designing for Adoption (2 mins)
  • 2.2: Managing the Path of Use (10 mins)
  • 2.3: How to Use the Product-Life Cycle (11 mins)
  • 2.4: Understanding Early Adopters and Customer Adoption Patterns (12 mins)
  • 2.5: Customer and User Perception of Value and What it Means to Designers (11 mins)
  • 2.6: How to Calculate Present and Future Value to Determine Value Over Time (7 mins)
  • 2.7: Prospect Theory - The Economics of Design (13 mins)
  • 2.8: Loss Aversion Theory - The Economics of Design (6 mins)
  • 2.9: Endowment Effect - The Economics of Design (11 mins)
  • 2.10: Value Networks and Why They Matter (12 mins)
  • 2.11: Social Systems and Their Role in Product Adoption (12 mins)
  • 2.12: The Diffusion of Innovation – Strategies for Adoption of Products (12 mins)
  • 2.13: How to Break Barriers to Market Entry (13 mins)
  • 2.14: How to Achieve Critical Mass for a Product Launch (12 mins)
  • 2.15: Market Ecology and Product Adoption and Continued Use (6 mins)
  • 2.16: The Lattice of Value and Product Adoption (6 mins)
  • 2.17: Designing for Adoption - Part 2 (16 mins)
  • 2.18: Designing for Adoption - Part 3 (24 mins)
  • 2.19: Discussion Exercise (6 mins)
  • 2.20: Lesson Roundup – Designing for Adoption (1 min)

Lesson 3: Designing for Appropriation

To be scheduled. Estimated time to complete: 1 hour 44 mins.

  • 3.1: Introduction – How to Design for Appropriation (2 mins)
  • 3.2: Emotional Drivers for User and Consumer Behavior (6 mins)
  • 3.3: Appropriation: The Reasons that Users Appropriate Products (11 mins)
  • 3.4: Guidelines for Design for Appropriation (5 mins)
  • 3.5: Designing for Appropriation - Part 1 (22 mins)
  • 3.6: Designing for Appropriation - Part 2 (41 mins)
  • 3.7: Designing for Appropriation - Part 3 (11 mins)
  • 3.8: Examples of Appropriation (5 mins)
  • 3.9: Lesson Roundup – How to Design for Appropriation (1 min)

Lesson 4: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 4.1: Course evaluation (1 min)

Learning paths

This course is part of 3 learning paths:

  • Product Manager
    Product Manager
  • Marketer
    Marketer
  • Executive
    Executive
  • How others have benefited

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    How to advance your career with IDF courses

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    FREQUENTLY ASKED QUESTIONS

    Courses

    Can I take more than one course at a time?

    Yes, you can take all the courses you would like. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to the other as you please.

    There are no further charges once you’ve paid for your membership.

    Please note: If you have a student membership, you can take a maximum of three courses at the same time. As a student, you can thus still take all the courses you would like – free of extra charges – just as long as you finish them (or drop them) so that you don’t have more than three ongoing courses at the same time.

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    I missed the enrollment date and now the course is closed. Will I have any opportunity to take the course in the future?

    Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is to be able to control the classroom size.

    Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

    We’ll re-schedule the course and make it available for sign-up on https://www.interaction-design.org/courses in only about a week (or perhaps a little bit longer). The actual start date of the course will be a few weeks after sign-ups begin too. We’ve found that this is the best way to maximize flexibility and convenience for everyone, especially you as you put your course program together.

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    No. You can set your own study schedule. There are no "live sessions" or "webinars" since our members are from all timezones around the world. We are a truly global community – with members in every single corner of the world.

    Thus, once you are enrolled, you can take all the time you want to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).

    Will I receive a Course Certificate?

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    You can see an example of a Course Certificate at the bottom of the Course Catalogue.

    How can I drop a course?

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    I have answered questions in a lesson; when will they be marked/graded?

    We do the marking/grading in so-called "sprints," where we sit down and do all the marking/grading in one go. Your answers will be graded approximately one week after you submit your work.

    We do this because it is much more efficient than doing one little step every day. It's part of our lean/agile work philosophy, and that approach to efficiency is one of the factors that keeps our membership prices so incredibly low.

    We are doing it to save you money and as part of our mission to lower the cost of high-quality design education.

    I have updated my name, but my course certificate is not updated — how can I change it?

    Please contact us at hello@interaction-design.org and our member support will regenerate your certificate with the correct name.

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    We will be marking answers for as long as there are active members. Therefore, even if you are the only person taking a lesson at that particular time, your answers will still be marked.

    How are courses graded?

    Multiple-choice questions are automatically graded by our system, whilst open-ended questions are marked by the course instructors.

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    English is not my first language so it takes me longer to learn through the course content, will I still be able to answer questions after the course completion date?

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    New lessons are starting before I have had the chance to complete all aspects of the previous lesson(s); am I going to be locked out of these unfinished lessons?

    No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

    All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s). However, we anticipate that there will be a constant flow of participants working through different lessons and courses, so overall you are unlikely to miss out. We will also be running all courses again — so there really is no rush.

    Are course certificates awarded on a specific date?

    No; you can generate your certificate as soon as you attain at least 70% of the total course points.

    When will I receive my Course Certificate?

    Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

    There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

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    Below is a step-by-step guide on how to add your IDF course(s) to your LinkedIn profile:

    1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

    2. Click on the plus button and choose “Certification”.

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    3. In the following fields add:

    • Certification name – Course name
    • Certification authority – The Interaction Design Foundation
    • License number – Your membership ID number (it's written on your certificate)
    • Time period – Input the date written on your certificate (e.g., May 2017)
    • Check the button “This certification does not expire”
    • Certification URL: Input the certificate URL provided on your course page

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    4. Click on the save button.

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    Congratulate yourself!
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    How do I add the IDF Membership Certificate to my LinkedIn Profile?

    Below is a step-by-step guide on how to add your certificate to your LinkedIn profile:

    1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

    2. Click on the plus button and choose “Certification”.
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    3. In the following fields add:
    • Certification name – Membership Certificate
    • Certification authority – The Interaction Design Foundation
    • License number – Your membership ID number (it's written on your membership certificate)
    • Time period – Input the date when you joined our community (e.g., May 2017)
    • Check the button “This certification does not expire”
    • Certification URL: Input the certificate URL provided on your profile page

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    4. Click on the save button.
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    It is as simple as that. Now, anyone who visits your profile can see your certificates!

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