

How to Design for Neurodiversity: Inclusive Content and UX
Have you ever wondered what lies beyond the fields of accessibility standards? This is the land of inclusion—and it tends to overlook an almost invisible audience: neurominorities. At least 10%-20% of the world's population is neurodiverse, so you might wonder how they could be forgotten about while designing digital products. The answer is: it’s complicated.
“Complicated” refers to the daily lives of neurodivergent people, rather than how complex it should be to design experiences that include them. Other creative disciplines like architecture and interior design have been onto solutions for neurodiverse “guests” much longer.
For people with Tourette’s, dyslexia, ADHD, Autism or other neurodivergencies, navigating their life is simply more demanding than it is for neurotypical people. The world looks and feels differently: as if someone had changed the operating system but has not handed you the corresponding device to use it.
After Katrin Suetterlin was officially diagnosed with ADHD, dyscalculia and dyspraxia later in life, her mission in work and life is to remind peers and leaders not to dismiss such a large part of their audiences.
Join her to learn more about how your professional practices of usability testing, user research and UX writing or content design can level up to perform even better.
In this one-hour Master Class, you’ll learn:
- How to design for neurodivergent audiences, starting with inclusive information architecture and content modeling, growing your design systems and honing your skills in UX designs for neurodiversity.
- How neuroinclusion can become part of your design thinking process, your workflows and your digital products.
- How to achieve the next step of simpler, more accessible designs for more impact and adoption.
- How intersectionality severely influences neurodivergent experiences.
- How Katrin’s own personal and professional experiences as a neurodivergent designer shape her entire UX practice.
This Master Class will demonstrate some of the many challenges neurominorities face and how those hidden obstacles may impact your own products’ usability. You’ll walk away with hands-on examples and recommendations to better your accessible designs, becoming more and more inclusive.
Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.
Speaker

Katrin is a UX Content Strategist, Architect and Consultant turned Content Design Lead at insurance start-up wefox in Berlin. She is determined to remove barriers–within products and between silos. With a solid linguistic background and a degree in literature, her goal in life is to support others: she has been a freelance writer for almost 20 years, a language teacher, and also a performance marketer and SEO and social media specialist, until she has found her calling in the field of all things experience design, no matter which industry or setting.
Katrin is an outspoken public speaker, for accessibility conferences and panels and she has been a guest in many podcast episodes, where she is constantly advocating for the advancement of neuroinclusion in digital designs. When she is not speaking or teaming up with peers, Katrin is writing pieces about inclusion, diversity and UX community topics on Medium and Substack.
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That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
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