UX Master Classes

How To Find User Insights Through Storytelling

Webinar with Whitney Quesenbery, Director, Center for Civic Design
Watch on demand
Watch on demand
$30 standard price
$30 $3 special member price
Watch now

Storytelling—the key to unearthing insights in your research data.

In order to understand your users, user research is imperative. However, complexities in user patterns, behaviors, perceptions and motivations often make it challenging to capture the true mindset of your users—and even harder to communicate this true mindset to the rest of your team. That’s where storytelling becomes an incredibly valuable tool.

Stories allow you to shape research data into compelling narratives about your users which your team can then relate to and empathize with. Through stories, you can engage your team in the user journey. Stories can enable your design team to experience problems and emotions through the eyes of your users.

In this Master Class webinar, Whitney Quesenbery will show you:

  • How stories help you explore defining moments in the user journey
  • How you can apply these insights towards better designs
  • How to use stories as a research analysis tool
  • How to ask appropriate questions during user research to elicit great insights
  • How to capture and show the experience through your users’ eyes

This webinar is based on Whitney’s experiences as a theatrical designer, dozens of years as a UX researcher and her work in civic design, where she helps election officials across the United States connect better to the diverse communities that they serve.

Through this Master Class, you’ll learn to apply storytelling as a useful, practical skill which will serve you well both in your design practice and in collaborating with your teammates.


Whitney Quesenbery
Whitney Quesenbery, Director, Center for Civic Design

Whitney is the co-founder and executive director of the Center for Civic Design. CCD is a nonprofit design and research organization whose motto and mission is that 'democracy is a design problem”. They work with election offices and advocacy groups across the country to improve the voter experience make it easier for more people to participate in elections.

She brings to her work in civic design her UX research fascination with people and an obsession to communicate clearly with her goal of applying user research insights to design products where people matter. She has written three books on the subject, A Web for Everyone, Storytelling for User Experience, and Global UX: Design and Research in a Connected World.

Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway. Through all of her work, Whitney helps UX practitioners keep users in mind throughout the creative process.

Follow Whitney on Twitter @whitneyq or LinkedIn.

Watch Now

standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$30 $3
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class you attend. Use your Certificate on your LinkedIn to showcase that you got advice and insights from design masters.

Prove to managers and clients that you're committed to upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
316,687 designers enjoy our newsletter—sure you don’t want to receive it?