UX Master Classes

Survival Metrics: Getting Change Done In An Agile and Data-Informed Way

Webinar with Adam Thomas, Product Management Expert and Technologist
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
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When you’re working on a product, how do you decide when you should pivot?

Have you ever been in a situation where a launch has gone horribly and you have that sinking feeling that everyone knew it was going to go badly, but just didn’t know how to say it?

Being an agent of change in an organization, especially one where a product launch is underway, is hard. Often, the idea of understanding WHEN something fails and HOW to move forward when it does, escapes teams. There isn’t a shared language that helps them figure this out.

This leaves teams holding their ideas and opinions close to the chest. The fear: an unsure environment and unclear data will make their insights useless. The result: A forced normalcy, “business as usual,” where everyone smiles on Zoom even while they know that initiatives are headed to disaster.

Enter Survival Metrics, a framework that helps teams use what's important to the company (think - “values”) and operationalize them as metrics that make change much easier and more achievable.

In effect, Survival Metrics will give you a dashboard-like artifact that is understandable to various teams inside of your organization. This in turn gives you clearer action steps, makes values very clear, and produce incentives that will help you pivot in a fast, agile, and data informed way.

In this Master Class webinar by Adam Thomas, you’ll learn:

  • How to identify Survival Metrics
  • How to create a communication strategy that is clear to other disciplines
  • How to operationalize that communication strategy with Survival Metrics
  • How to iterate those metrics through your retrospectives

Through this webinar, you’ll learn to define Survival Metrics and use them in your agile environment. You’ll learn how to ask questions to understand the values of other disciplines, prioritize the information you’ve gained through those questions, and then iterate to keep metrics up to date.

Through this, you will empower your own opinions regardless of the organizational climate, and pave the way for your team to share countering perspectives in a data-empowered way.

Even if you cannot attend this Master Class webinar live, register to get access to a recording that you can watch anytime afterwards!


Adam Thomas
Adam Thomas, Product Management Expert and Technologist

Adam Thomas is a technologist in Harlem, New York, focused on strategy, team organization, and product management.

Adam mixes these “hard” topics with the context from culture and behavioral psychology to guide Product Managers towards making better decisions. With 10 years of experience as a wartime product person, Adam loves to create amidst chaos.

Adam has been a public speaker in various forms for over a decade and has had the honor of presenting for Wizeline, Philosophie, Product Led Growth, Industry, Mind the Product, Denver Startup Week, Ethel’s Club, and many other leading industry platforms.

Adam is also a writer—in addition to his blog, he contributes regularly to BuiltIn, Mind The Product, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely, resulting in fast, politically safe, and data-informed decisions.

Adam believes that his ability to build comes from dancing with his fear of the unknown and leading with his curiosity.

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standard price
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Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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Frequently Asked Questions

Will the Master Class webinar be recorded?
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