How To Attract Users Through Great Onboarding Experiences
Great, effective onboarding is the difference between a user signing up for your product and never coming back.
It’s mission-critical to master for any Software-as-a-Service (Saas) business, yet, too many products get this wrong all too often.
In this Master Class webinar, Wes Bush, author of Product-Led Growth will show you how to attract and retain engaged product users. You'll learn the battle-tested onboarding framework Wes uses to create onboarding experiences that convert without resorting to short-term, salesy tactics.
Throughout his career crafting onboarding experiences for high-growth companies, Wes has gained an insider's perspective into most SaaS onboarding experiences on the planet. His onboarding framework has resulted in experiences that have generated millions of dollars in revenue. From his expertise, you'll learn:
- What onboarding mistakes you might be making and how to prevent them
- How to find bottlenecks in your current onboarding experience
- How your onboarding experience can turn free users into happy, paying customers
- How to build a plan of action to consistently improve your onboarding process
With this Master Class webinar, you'll ultimately learn to build a framework that gets your onboarding strategy right and primed for growth!
Wes Bush is the founder and CEO of Product-Led Institute. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world.
After working for some of the world’s fastest growing companies in the world, today he runs a successful consulting business where he trains teams around the globe how to turn their product into a growth engine. As founder and president of the Product-Led Institute, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.
Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes has challenged an entire industry to find a better way to approach SaaS growth.
Don’t miss another UX Master Classes
Discover upcoming UX Master Classes and get design tips when you sign up for our weekly newsletter!
Get A Certificate of Participation
You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.
Prove to managers and clients that you're committed to continuously upskilling yourself.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
This email is sent from email@example.com so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to firstname.lastname@example.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from email@example.com received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email firstname.lastname@example.org for assistance.