How to Design for Discoverability
Are you struggling to design products that cater to diverse user needs and preferences? Designing for discoverability is becoming increasingly important in a world where competition is high, and options are endless. But how can you create a robust system that helps users find what they're looking for?
In this Master Class, Niwal Sheikh, Product Design Lead at Netflix, will talk about how to design for discoverability, taking inspiration from successful organizations like Netflix and Disney+. We'll examine psychological concepts such as the Paradox of Choice and Analysis Paralysis to understand how users make decisions and how you can design for their needs.
You'll learn practical strategies for designing an ever-expanding application, catering to both broad and niche user groups and integrating discoverability into your technological solutions.
In this Master Class, you'll learn:
- The importance of designing for discoverability in today's user-based entertainment landscape (with examples from Netflix, TikTok, Youtube, and more).
- Key considerations for designing for discoverability, such as user psychology, user testing, and data analysis.
- Strategies to create a robust system that caters to a diverse range of users.
- Case studies and best practices from successful organizations.
- Practical tips for integrating discoverability into your design process.
Join us to learn how to design products that not only meet user needs, but also help them find what they're looking for.
Speaker
Niwal Sheikh's love for design started during her childhood, where she explored various creative mediums. Growing up as an immigrant with a South Asian background, Niwal shifted from studying Environmental Science in university to pursue a career in design. She is passionate about creating accessibility in the design and technology industries, and has worked as a product designer in both health services and financial technology, for large enterprise banks and startups alike.
As a mentor, Niwal coaches aspiring designers on portfolio work, interview skills, and career development. She has also shared her expertise as a speaker at events such as ReThink and ExperienceXD, and consults with various organizations on the best design practices.
Currently, Niwal works as a product designer at Netflix and is excited to explore the entertainment and media industries.
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Frequently Asked Questions
Why are design skills so important right now?
Design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
I’m not a designer. Why should I learn design and tech?
Design and tech skills can make you an indispensable asset to your company and open up career opportunities.
For example, if you’re in a field such as:
Marketing, Communication and HR
Software Development
Customer Service
Business
Psychology
Project Management
Architecture
Content Creation
Healthcare
Teaching
And other fields
Why can design skills make you valuable in all these jobs and industries?
That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
How can design skills protect me from losing my job to AI?
AI is killing jobs in all industries. Humanity has never faced such a powerful force, developing at an exponential speed.
You can protect yourself by learning design: You’ll use the very fabric of being human, like empathy and intuition. AI never can never replace that. These skills are timeless and will stay with you forever.
Design is centered on human needs and goals. That’s why you can protect your future with the power of human-centered design. Mastering these skills can shield you from AI-driven disruptions.
We’ll even teach you how to use AI as your career helper, not your terminator.
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A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
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