Live and On-Demand Webinars by Design Leaders

How do you build a professional personal brand without losing the personal part? You may often feel like you need to be someone other than yourself when you're in a professional setting. Building a personal brand can be organic but the best ones are built authentically and strategically.

Once you know who you are and what you stand for, your reputation will speak for itself. Whether it's where you go to find clients, what your client onboarding process is or what clients you choose to serve, all aspects of your freelance business matter.

In this Master Class webinar, Nakita M. Pope will show you practical tips for freelancing and building your own brand.

You’ll learn:

• How to think like a brand even if you’re a solo freelancer.
• How to apply the elements of an effective brand (like storybranding, brand voice, messaging and design) to create results.
• How to define your niche and define your audience.
• How to genuinely connect with your colleagues and clients.
• How to get and keep clients.
• How to develop a workflow, process and communication structure that makes working with you a pleasant experience.

No matter where you are in your design career, building your own personal brand authentically and strategically will always give you an advantage! When you learn how to think like a brand, what makes you unique and how to better connect with clients and stakeholders, you’ll be able to open up new and exciting opportunities for yourself!

Even if you can’t attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

User research has become exceedingly popular over recent years. Companies big and small, established and start-up, are now conducting their own user research. But why is this happening now and how does research improve products and services?

In this Master Class, experts in behaviorial science, Susan and Guthrie Weinschenk, will demonstrate how user research can be used to create the best products and services.

You’ll learn:

• The myths and realities about user research.
• The different types of user research and when to use each.
• How to leverage user research to improve the design of products and services.
• Who should be doing user research.
• What organizations need user research the most.

This Master Class is for anyone who is interested in user research and want to enhance their research skills.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

Uncover actionable insights using an empathetic mindset and a user journey mapping framework. Iterate and optimize user experience by highlighting key touchpoints and uncovering product or communication gaps.

In this Master Class, Kelly Jura, renaissance woman and UX design pioneer, will illustrate why user journey mapping can be one of the best exercises you’ll ever conduct.

You’ll learn:

• What a user journey map is.
• Why user journey mapping is critical for the user experience.
• Why user journey mapping is important for your team to help uncover strategic oversights, gaps, and opportunities.
• Who should be involved in the discussion.
• How you can gain perspective from other business teams and set aside assumptions.
• How often should you employ the user journey mapping exercise.
• Why journey mapping only works if everyone is committed to collaboration.
• How to validate member journey maps.

This Master Class is for anyone who is interested in better understanding how to visually represent the way users experience products or services and improve the experience for end users.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards.