Hooked: How to Build Habit-Forming Products with Nir Eyal

In this Master Class, you will:
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Get excited to design products people can’t put down. In today’s world of constant distractions, the most successful products don’t just capture attention—they create habits. But what makes some products so engaging that users keep coming back? You’ll discover the behavioral psychology behind habit-forming technology and learn how to apply it ethically to create products that resonate with your target audience.
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Make yourself invaluable with expertise in habit formation. Whether you're a designer, product manager, or marketer, understanding how to build lasting user engagement will give you a competitive edge. You’ll learn how to design products, services and experiences that integrate into people's lives without relying on gimmicks or coercion.
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Gain confidence and credibility as you apply Nir Eyal’s teachings to your work. You’ll explore how trigger design, variable rewards, and behavior loops shape user habits and see real-world examples of products that successfully implement these strategies. By the end of this Master Class, you’ll have a clear, actionable framework to create products, services and experiences that users return to—again and again.
You’ll learn from the best:
In this Master Class, you’ll learn from one of the world’s leading experts on habit formation.
Nir Eyal: Behavioral Design Expert and Bestselling Author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He is a former Lecturer in Marketing at Stanford, his writing has appeared in The Harvard Business Review, The New York Times, and he has worked with top tech companies worldwide.
Visit Nir’s page, exclusive to the IxDF community—sign up for the newsletter and get special product design resources. You'll also receive an insider discount for the Hooked online workshop.
Can’t attend live? You can enjoy your Master Class at any time, anywhere. You’ll get the recording sent to your email to watch it as many times as you want!