IxDF Johannesburg

When it comes to social design, we often hear debates over terms, categories, and taxonomies: Should we call it design for social change? What about design for social innovation, or social impact design?

Let’s step over this sematic discussion and look at our work, our roles, our way of working. Conventional design has principles for what good is, from luminaries like Dieter Rams, but when the design work serves non-profit organisations instead of business organisations, we need a new way to evaluating what good is. Form and function isn’t going to cut it when you’re working with issues like recidivism, systemic racism or the social determinants of health. Whether you’re a change-maker inside of a non-profit or a for-profit organization, designing change is hard to do, especially when change involves people and their behaviours. George Aye will share three principles necessary for designing social change and why the design discipline is fundamentally built to do the opposite.

SPEAKER BIO:
George co-founded Greater Good Studio to use design to heal, to be just, to be restorative, Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good he guides clients and teams through complex projects that honor reality, creates ownership and builds power. He speaks frequently across the US and internationally. George holds the position of Full Professor (Adj) at The School of the Art Institute of Chicago, and visiting lecturer at Northwestern University.

https://www.linkedin.com/in/georgeaye/

https://greatergoodstudio.com/

AGENDA
18:00- Members arrive
18:05- Welcome & Introductions
18:10- George presentation (30min)
18:40- Q&A session
18:50 - 5min break
18:55- George introduces workshop
20:00- end

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https://us02web.zoom.us/j/6472073466?pwd=MHlmWGJmamo3aUhGTDZOWm85eDdLUT09

Meeting ID: 647 207 3466
Passcode: GOODDESIGN
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