IxDF Kuala Lumpur

Creating experience design ecosystem to upskill and reskill UX researchers and practitioners, IxD and UI Designers talents. Bridging the gaps between industries, businesses and academics in digital transformation in Malaysia.

Creating experience design ecosystem to upskill and reskill UX researchers and practitioners, IxD and UI Designers talents. Bridging the gaps between industries, businesses and academics in digital transformation in Malaysia.

Join IxDF Kuala Lumpur
Kuala Lumpur, Malaysia
#1 group in Malaysia
Upcoming meetup

Iterate to Fit: Using Continuous Discovery to achieve PMF

Jocelyn is a product and design leader with 14 years of experience in building strong teams and creating impact for consumers and businesses. She helps teams achieve strategic excellence across stages and particularly loves the 0-1 stage. She has been the CEO of a Series A breast cancer biotech (acquired in 2019), founded two organizations, including a design firm based in NYC, and has been part of the founding team of two other companies. Her expertise is her ability to translate customer insights into concepts and products. Some careers highlights include being a Senior Product and Design Director at a design care agency in the US, learning a team to design products from healthcare to eldercare, teaching classes at Stanford's design school (d.school), and getting her career started in finance, at the International Finance Corp., World Bank Group based in Nairobi, Kenya. Jocelyn believes that the how matters as much as the what when building products. She is based in Singapore with her family.

Join us to hear us cover:

  • What’s an effective product discovery process?

  • The Power of Iteration: Why “Fit” is a Moving Target

  • Setting Up for Research Success in the Age of GenAI

  • Best Practices for Iterative Product Discovery (including localisation)

  • Case Studies: Success Stories of Agile Product Market Fit and AI-Accelerated Discovery

2 members (and some non-members) are attending
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Jul 15th, 2025
8:00pm - 9:00pm (UTC +08:00)
Online, https://us02web.zoom.us/j/4125145420, Kuala Lumpur

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Only members of IxDF Kuala Lumpur can participate in and view conversations. Join IxDF Kuala Lumpur to connect with your fellow peers!