IxDF Southampton

Welcome to IxDF Southampton!
We’re a dynamic community of designers, researchers, and creative thinkers passionate about Interaction Design, UX, CX, and Digital Innovation. Whether you’re an experienced professional or just starting out, this is the place to connect, share ideas, and grow together.

Our group meets every month, alternating between:

In-person meetups at local bars or creative spaces around Southampton for relaxed networking and conversation
Online sessions where we share knowledge, best practices, and discuss the latest trends and tools in design

Join us here and on LinkedIn to be part of a welcoming network that values curiosity, creativity, and collaboration. Together, we’ll learn, inspire, and shape the future of design—one meetup at a time!

Our group meets every month, alternating between:

In-person meetups at local bars or creative spaces around Southampton for relaxed networking and conversation
Online sessions where we share knowledge, best practices, and discuss the latest trends and tools in design

Upcoming meetup

𝗪𝗵𝗮𝘁 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝘁𝗲𝗮𝗰𝗵𝗲𝘀 𝗨𝗫𝗲𝗿𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱

What happens when 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝗮𝗻𝗱 𝗨𝗫 𝗰𝗼𝗹𝗹𝗶𝗱

Who truly benefits — and what hidden forces quietly shape the products and services people use every day?

I had the pleasure of hearing Avinash Mair speak at UX Brighton 2025, and his talk genuinely shifted how I think about perception, value, and decision-making in design. One of the things that makes Avinash stand out is his love of food — and how he uses smart, relatable food metaphors to make big ideas about systems, incentives, and user behaviour suddenly 𝘤𝘭𝘪𝘤𝘬. It’s UX and economics served in a way anyone can digest.

In this session, Avinash will explore:

* How economic systems subtly shape our design decisions

* Why UX and economics are two sides of the same coin

* How perception, value, and behaviour influence real-world impact

* How stepping beyond traditional UX strategy reveals under-leveraged opportunities for meaningful change

Avinash brings a unique perspective:

📊 Studied 𝗔𝗰𝘁𝘂𝗮𝗿𝗶𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲(the economics of risk)

💼 Began in business analysis & business development

🔍 Built an internal user research team before moving into UX

🏛️ Now 𝗟𝗲𝗮𝗱 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝘂𝘀𝗲𝘂𝗺

🍽️ Uses storytelling (and food!) to break down complex systems thinking

If you want to design with deeper impact — and enjoy a fresh, memorable way of understanding the forces shaping our work — this talk is for you.

8 members (and some non-members) are attending

View more details

Jan 21st, 2026

7:30pm - 8:30pm (UTC +00:00)

Online, https://www.eventbrite.com/e/what-economics-teaches-uxers-about-shaping-impactful-real-world-experiences-tickets-1979912059267?aff=oddtdtcreator, Southampton

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