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IxDF Reading

The IxDF Reading group is a new group and we hope to regularly meet and share ideas, discuss, and learn from each other. Do you have a problem at work you are trying to solve? Then let’s try to solve your problem together! We are also currently working on getting a few presentations lined up for our first meeting. We are aiming for a short presentation that we all can learn something from - followed by a group discussion, informal networking, coffee, and a drink.

The IxDF Reading group is a new group and we hope to regularly meet and share ideas, discuss, and learn from each other. Do you have a problem at work you are trying to solve? Then let’s try to solve your problem together! We are also currently working on getting a few presentations lined up for our first meeting. We are aiming for a short presentation that we all can learn something from - followed by a group discussion, informal networking, coffee, and a drink.

Join IxDF Reading
Reading, United Kingdom
#20 group in United Kingdom
Upcoming meetup

𝗪𝗵𝗮𝘁 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝘁𝗲𝗮𝗰𝗵𝗲𝘀 𝗨𝗫𝗲𝗿𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱

What happens when 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝗮𝗻𝗱 𝗨𝗫 𝗰𝗼𝗹𝗹𝗶𝗱

Who truly benefits — and what hidden forces quietly shape the products and services people use every day?

I had the pleasure of hearing Avinash Mair speak at UX Brighton 2025, and his talk genuinely shifted how I think about perception, value, and decision-making in design. One of the things that makes Avinash stand out is his love of food — and how he uses smart, relatable food metaphors to make big ideas about systems, incentives, and user behaviour suddenly 𝘤𝘭𝘪𝘤𝘬. It’s UX and economics served in a way anyone can digest.

In this session, Avinash will explore:

* How economic systems subtly shape our design decisions

* Why UX and economics are two sides of the same coin

* How perception, value, and behaviour influence real-world impact

* How stepping beyond traditional UX strategy reveals under-leveraged opportunities for meaningful change

Avinash brings a unique perspective:

📊 Studied 𝗔𝗰𝘁𝘂𝗮𝗿𝗶𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲(the economics of risk)

💼 Began in business analysis & business development

🔍 Built an internal user research team before moving into UX

🏛️ Now 𝗟𝗲𝗮𝗱 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝘂𝘀𝗲𝘂𝗺

🍽️ Uses storytelling (and food!) to break down complex systems thinking

If you want to design with deeper impact — and enjoy a fresh, memorable way of understanding the forces shaping our work — this talk is for you.

1 member (and some non-members) are attending
View more details
Jan 21st, 2026
7:30pm - 8:30pm (UTC +00:00)
Online, https://www.eventbrite.com/e/what-economics-teaches-uxers-about-shaping-impactful-real-world-experiences-tickets-1979912059267?aff=oddtdtcreator, Reading

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