John Geddes
Course Editor at 1) The Text Vet 2 ) Revisiting English Grammar
Distinctions
Publications
Publications
Trust – once you’ve got it, foster and maintain it!.
Trust – Building the Bridge to Our Users.
Equity Theory – What’s in it for UX designers.
The Process of Persuasion — How to Make a Casual Browser an Intrigued User.
Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind. Nobody can hope to persuade anybody with 100% guaranteed success: you can only design for persuasion. This is where the Elaboration Likelihood Model (ELM) comes in.
Aristotle on Storytelling in User Experience.
Co-Cultures and Value Framing: Know your users.
The persuasion triad — Aristotle Still Teaches.
Plain Language—picking the right words keeps users coming and growing.