Mobile usage overtook that of desktop way back in 20141; since then, the gap between devices has only widened, with the rise in mobile usage doubling the loss seen on desktop2. This increase in mobile traffic has made mobile user experience one of the most important factors in the success of a product or website, and it means that the skills involved are absolutely essential for designers, marketers, and developers if they want to keep up with the times. This course will teach you how to do just that—design great mobile user interfaces, with an emphasis on mobile usability best practices.
When you want to start designing a great user experience on a mobile device, using commonsense design approaches or simply learning by doing won’t be enough. With 61% of users unlikely to return to a mobile site they had trouble accessing and, even worse, 40% choosing to visit a competitor’s site instead2, such uneducated approaches could prove disastrous for your product or website. A user’s comprehension is 50% less on a mobile device, which means that content, navigation, and visual design elements must be twice as intuitive as they are on a desktop. With hard facts like that, you must constantly keep in mind the point that little screens mean very little room for error. Designing for mobile means taking the rough of the risk with the smooth of the sheer profit potential, and your need to learn the skills involved in creating an easy-to-use mobile user interface and, consequently, a great mobile user experience is nothing less than vital.
This course is built on evidence-based approaches as well as solid evidence distilled from decades of research and practice. Here, CEO of ExperienceDynamics.com, Frank Spillers, who is a distinguished speaker, author, and internationally respected Senior Usability practitioner, will teach you what you need to know to stay one step ahead as you venture into this exciting, cutting-edge and lucrative field.
What you will learn
- How to design mobile interfaces based on mobile usability best practices
- How to plan a mobile user experience using personas and task modeling
- An understanding of how your UI choices will differ between operating platforms
- How to evaluate a mobile design and avoid bad mobile user experiences
- How to implement a mobile UX design strategy
Who should take this course
This is an intermediate-level course recommended for members from all related business functions of an organization:
- UX, UI, and web designers who want to design products that deliver outstanding mobile experiences
- Project managers keen on incorporating a focus on mobile experiences in the product development process
- Software engineers interested in learning about the unique challenges when building for mobile
- Entrepreneurs looking to create user-friendly mobile websites or apps that will beat the competition
- Newcomers to design who are considering making a switch to UX design and have an interest in mobile UX
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 Adam Lella & Andrew Lipsman, The U.S. Mobile App Report, comScore, 2014
2 Consumer Barometer, Google