Usability and probability are two sides of the same coin. Simple improvements in usability can greatly increase the probability that your e-commerce site will be a success. Alas, the opposite is also true! It is therefore crucial that any designer consider usability early on in the design process, with such knowledge also applicable to wider contexts such as improving productivity and job satisfaction in the working environment.
As Forrester Research puts it:
“Usability goals are business goals. Web sites that are hard to use frustrate customers, forfeit revenue, and erode brands. Executives can apply a disciplined approach to improve all aspects of ease-of-use. Start with usability reviews to assess specific flaws and understand their causes. Then fix the right problems through action-driven design practices. Finally, maintain usability with changes in business processes.”1
As you may have deduced by now, the realm of usability extends far below what you see on the surface. And what we want to see on the surface has proved to be an ongoing temptation for all too many of us as designers. Constructing an awesome-looking site isn’t the same as creating an awesome site—at least, it’s not in the sense that you can end up with a beautifully sophisticated design that crashes moments after users sit down to interact with it. Happily, you can—and should—aim to have an awesome site that looks awesome, too.
Getting to the nub of usability issues as soon as you notice them—or, better still, as soon as you notice their potential to upset your work before the fact—means saving yourself many a headache further down the development line. The old expression “forewarned is forearmed” is more than relevant in this market. That’s why we have put everything you need in here to help you keep your work optimized for usability.
“Web Design for Usability” is a course built on evidence-based approaches, as well as solid evidence, distilled from over 40 years of experience in the development of interactive systems. The course is taught by the founder and principal consultant of Syntagm, William Hudson, who is also a distinguished writer and teacher in the fields of user-centered design, user experience, and usability.
What you will learn
- The principles of user-centered design and how they improve usability
- How to evaluate the effectiveness and usability of alternative designs
- An appreciation for clear, conceptual models and early design
- The importance of users in the design process
- Basic usability and accessibility guidelines
Who should take this course
This is a beginner-level course suitable for newcomers and experienced practitioners alike:
- UX designers who want to create outstanding websites that are free from usability flaws
- Project managers keen on building user-centered products that stand out from the competition
- Software engineers interested in augmenting their development skills with a firm grounding in usability
- Entrepreneurs looking to ship products that are free from usability flaws and thus succeed
- Newcomers to design who are considering making a switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 Why Most Web Sites Fail, Forrester Research,