Selling online isn't easy: 69% of users abandon their shopping carts before checking out, according to Baymard Institute, a UK-based web usability research organization.1 That’s quite scary; what about the good news? Well, Baymard also found that many of the problems with online stores are solvable with changes to design.
How do you design to capture someone’s attention and then focus that attention where you want it? Also, once you've attracted potential clients to your website, how do you present your goods and services so that they will buy them? For that, you will need to acquire and apply knowledge in human psychology—how to design to persuade the subconscious mind, compete with competitor sites so as to grab your users’ attention, and retain your customers in order to build a long-term relationship. These may sound like a huge range of skills to take on; happily, though, this course covers every aspect you’ll need. It's based on tried and tested psychological techniques that bring together content and design so as to deliver increased sales and increased profits.
We have designed the lessons in this course to help you overcome barriers to online selling. By gaining an understanding of how your customers think, you will have the knowledge to drive sales with the confidence to know that your web design is working for you and your customers.
What you will learn
- How decisions are made in the brain via the subconscious mind, and which part of the brain is really the web designer’s customer
- How to create an online environment in which people feel part of a larger group, where they are grateful for your service, and show that through purchasing your products and services
- How to know where someone's attention will be focused on your site, and how to make use of even the shortest attention span to generate sales
- What the psychology of choice is, and how you can harness it to generate sales rather than turn customers off
- How to use powerful wording choices for content that focuses on the client and builds their commitment to a purchase from you
- How to tap into the subconscious drivers that steer people into buying a product or service.
- How a coherent narrative can make it easier for your customers to engage with you and stay engaged
- How to keep your customers coming back in an ethical manner, thus generating repeat sales
- How to design for sharing, the next big thing in online selling
Who should take this course
This is a beginner-level course suitable for those from any walk of life who want to take an online business to the next level:
- UX designers looking to design persuasive experiences to improve the conversion rate of e-commerce sites
- Project managers interested in building online businesses that engage shoppers
- Software engineers seeking to gain an understanding of psychology, sociability, and design
- Entrepreneurs who want their online shops to take off and perform better than the competition
- Marketers looking to improve the entire sales funnel by adopting a user-centric approach
- Newcomers to design who are considering making a switch to UX or web design
- Anyone who is intending to set up his/her own online business, product, or service
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 37 Cart Abandonment Rate Statistics, Baymard Institute