Quality Web Communication: The Beginner's Guide

100% booked

How this course will help your career

As any web designer or business owner knows, technology drives business today. Without an effective web presence, your company will fall short in the face of competition. With a quality web presence, however, the sky’s the limit as far as your company's success goes. The question then becomes how to develop an effective web presence that will generate the right type of business for you.

This course pinpoints specific areas for consideration when crafting a higher-quality, more effective web presence and level of customer relations. We cover how to identify and successfully address your target audience, how to present your company effectively online, as well as quality writing techniques and considerations specific to an online environment. The course is filled with wisdom gleaned through the ages and runs in concise, accessible lessons. By the end, you will have re-conceptualized your web presence and honed it for greater appeal to your target audience, bolstering the likelihood of increasing your revenue.

“Quality Web Communication: The Beginner’s Guide” combines findings primarily from the academic disciplines of business and communication, with a tinge of linguistics and psychology to elucidate real-world challenges and best practices in developing quality web communication. It presents foundational communication principles developed in ancient Greece—still the backbone of quality communication in the Western world. Large doses of current relevant research will inform participants about how to circumvent common pitfalls preventing success in e-commerce sites, and help them to build a website with the greatest possibility of commercial effectiveness. Here, research findings from the areas of persuasion, visual communication, and psychology meet in a very specific focus on quality web communication. You would be hard-pressed to find another course that brings together such disciplinary breadth of research for such a specific purpose.

What you will learn

  • How to identify your target audience and effectively establish credibility with them
  • How to establish and maintain long-term customer relationships with your target audience
  • How to write effectively by considering your audience, presenting information effectively, writing short copy for maximum impact, and proofreading
  • The basics of SEO, and how to optimize your online communication for smooth SEO
  • How to articulate your company’s purpose and goals
  • How to use mixed media, language use in theory and in practice, and a company profile to boost your company’s online presence

Who should take this course

This is a beginner-level course recommended for anyone who is interested in creating effective communications:

  • UX designers interested in crafting effective copy in their designs that will increase engagement and induce credibility
  • Project managers who want to build products with the audience in mind
  • Software engineers looking to boost their skills in creating appropriate and meaningful copy
  • Entrepreneurs who want to be able to speak to customers in a clear voice amidst the noise of other competitors
  • Marketers looking to write effective copy optimized for search engine rankings and which communicates the brand value
  • Anyone who is interested in mastering effective communications

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Gain an industry-trusted UX Course Certificate

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Centure, Adobe, GE, IBM, Philips and SAP

Lessons in this course

  • Lessons become available at a schedule of one lesson per week.
  • Lessons remain open for you forever and have no deadlines.
  • There is no time limit to finish a course.
  • You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
  • Estimated time to complete: 4 hours 32 mins spread over 5 weeks.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 47 mins.

  • 0.1: Welcome! (8 mins)
  • 0.2: An introduction to IDF courses (14 mins)
  • 0.3: Let our community help you (1 min)
  • 0.4: Meet your peers online in our discussion forums (6 mins)
  • 0.5: Meet and learn from design professionals in your area (1 min)
  • 0.6: Gain Timeless Knowledge Through IDF Courses (10 mins)
  • 0.7: How to earn your Course Certificate (4 mins)
  • 0.8: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.9: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: Audience

To be scheduled. Estimated time to complete: 1 hour 20 mins.

  • 1.1: Identifying your target audience (8 mins)
  • 1.2: Targeting your intended audience (7 mins)
  • 1.3: Persuasion principles (8 mins)
  • 1.4: Credibility and Trust (10 mins)
  • 1.5: Establishing customer relationships: A communication approach (9 mins)
  • 1.6: Establishing customer relationships: A business approach (9 mins)
  • 1.7: Establishing customer relationships: A multidisciplinary design solution (11 mins)
  • 1.8: Maintaining long-term customer relations (11 mins)
  • 1.9: Discussion Forum (5 mins)

Lesson 2: Writing

To be scheduled. Estimated time to complete: 51 mins.

  • 2.1: Audience (9 mins)
  • 2.2: Presenting information effectively (11 mins)
  • 2.3: Prioritizing information (9 mins)
  • 2.4: Writing short copy for maximum impact (9 mins)
  • 2.5: Proofreading content (8 mins)
  • 2.6: Discussion Forum (5 mins)

Lesson 3: Online Environment

To be scheduled. Estimated time to complete: 50 mins.

  • 3.1: Online communication specifics (10 mins)
  • 3.2: Smooth SEO (8 mins)
  • 3.3: Testing Content (9 mins)
  • 3.4: Adjusting content (9 mins)
  • 3.5: Website components (8 mins)
  • 3.6: Discussion Forum (5 mins)

Lesson 4: Your Company

To be scheduled. Estimated time to complete: 44 mins.

  • 4.1: Articulate your company's purpose and goals (8 mins)
  • 4.2: Use of mixed media (12 mins)
  • 4.3: Language use in theory (9 mins)
  • 4.4: Language use in practice (7 mins)
  • 4.5: Company profile (4 mins)
  • 4.6: Discussion Forum (5 mins)

Lesson 5: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 5.1: Course Evaluation (1 min)

How others have benefited

Rasheed Ali

Rasheed Ali, United States

“The class overall was good. I will have to return to it often for notes. The best value was in learning to study the audience Values. That will be my greatest takeaway from this class. I also see that the writing etiquette (spelling, grammar, etc) is very important and highly expected of a professional designer. Thank you for this class. I would definitely recommend it.”

Lasse Traberg-Larsen

Lasse Traberg-Larsen, Denmark

“Very informative lesson — especially the mixture of language use in theory and in practice!”

Michael A Choate

Michael A Choate, United States

“Great content. I immediately thought about all the companies I dislike and it becomes obvious they practice very little to none of the information presented here. I found the difference in complex vs. simple message presentation useful for presence as well as featuring the "About Us" prominently as opposed to a linked secondary page. Good stuff.”

How to advance your career with IDF courses

  1. Attend lessons at your own pace

    Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.

  2. Network online and offline

    Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.

  3. Advance your career

    Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.

Start advancing your career now

Become a member to take “Quality Web Communication: The Beginner's Guide”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.

Frequently asked questions

I missed the enrollment date and now the course is closed. Will I have any opportunity to take the course in the future?

Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is to be able to control the classroom size.

Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

We’ll re-schedule the course and make it available for sign-up on https://www.interaction-design.org/courses in only about a week (or perhaps a little bit longer). The actual start date of the course will be a few weeks after sign-ups begin too. We’ve found that this is the best way to maximize flexibility and convenience for everyone, especially you as you put your course program together.

Can I take more than one course at a time?
Yes, you can take as many courses as you would like. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to the other as you please.

There are no further charges once you have paid for your membership.

Please note: If you have a student membership, you can take a maximum of two courses at the same time. As a student, you can thus still take as many courses as you would like – free of extra charges – just as long as you finish them (or drop them) so that you don’t have more than three ongoing courses at the same time. Please note that if you drop a course, progress is not transferable between cycles. So, you'll have to redo the lessons and answers you already completed in the current cycle. 
Do I have to be online at an exact time to study?

No. You can set your own study schedule. There are no "live sessions" or "webinars" since our members are from all timezones around the world. We are a truly global community – with members in every single corner of the world.

Thus, once you are enrolled, you can take all the time you want to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).

Will I receive a Course Certificate?

Yes. Every time you complete a course, you get an industry-recognized Course Certificate. There is no limit to how many Course Certificates you can earn during your membership. You will also receive a 3-step guide on how to include your Course Certificate on LinkedIn and in your résumé/CV.

You can see an example of a Course Certificate at the bottom of the Course Catalogue.

I have answered questions in a lesson; when will they be marked/graded?
We do the marking/grading in so-called "sprints," where we sit down and do all the marking/grading in one go. Your answers will be graded approximately two weeks after you submit your work. 
We do this because it is much more efficient than doing one little step every day. It's part of our lean/agile work philosophy, and that approach to efficiency is one of the factors that keeps our membership prices so incredibly low.
We are doing it to save you money and as part of our mission to lower the cost of high-quality design education.
I have updated my name, but my course certificate is not updated — how can I change it?
Once you update your name, the certificate will be updated automatically in the next 48 hours. 
I have started the course/lesson later than the specified date, are my answers still going to be marked?

We will be marking answers for as long as there are active members. Therefore, even if you are the only person taking a lesson at that particular time, your answers will still be marked.

How are courses graded?

Open-ended questions are graded by our experts and course instructors - not by machines.

That's one of the reasons why our Course Certificates are credible and recognized by industry leaders.

I started a course after the official start date; for how long will I have access to the course materials?

Regardless of when you have enrolled on a course, you will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year, renewing your membership for a second year means you will have access for two years, and so on.

New lessons are starting before I have had the chance to complete all aspects of the previous lesson(s); am I going to be locked out of these unfinished lessons?

No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s). However, we anticipate that there will be a constant flow of participants working through different lessons and courses, so overall you are unlikely to miss out. We will also be running all courses again — so there really is no rush.

Are course certificates awarded on a specific date?

No; you can generate your certificate as soon as you attain at least 70% of the total course points.

When will I receive my Course Certificate?

Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

How do I add my Course Certificate to my LinkedIn profile?

Below is a step-by-step guide on how to add your IDF course(s) to your LinkedIn profile:

  1. Log in to your LinkedIn account, then go to your profile.
  2. On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.

  3. In the following fields add:
    • Name – Course name
    • Issuing organization – The Interaction Design Foundation
    • Check the field “This credential does not expire”
    • Issue date - Input the date written on your certificate (e.g., May 2019)
    • Credential ID – Your membership ID number (it's written on your certificate)
    • Credential URL: Input the certificate URL provided on your course page

  4. Click on the save button.

Congratulate yourself!
You’ve made a great accomplishment by earning your course certificate, and now the world knows about it!

How do I add the IDF Membership Certificate to my LinkedIn Profile?

Below is a step-by-step guide on how to add your IDF membership certificate to your LinkedIn profile:

  1. Log in to your LinkedIn account, then go to your profile.
  2. On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.

  3. In the following fields add:
    • Name – Membership Certificate
    • Issuing organization – The Interaction Design Foundation
    • Check the field “This credential does not expire”
    • Issue date - Input the date when you joined our community (e.g., May 2019)
    • Credential ID – Your membership ID number (it's written on your certificate)
    • Credential URL: Input the certificate URL provided on your profile page
  4. Click on the save button.

It is as simple as that. Now, anyone who visits your profile can see your certificate!

How much will I have to pay for the courses?

As a member, you can take as many courses as you want with no additional costs. This means you only have to pay our membership fee to take an unlimited number of courses. There will be no further charges on top of the membership fee, no matter how many courses you decide to take.

Do you provide mostly beginners' or more advanced courses?

We provide courses for all levels of mastery and accross the full spectrum. If you’re new to design, you can start from our beginner courses and progress all the way up to our advanced ones. If you’re an established designer, on the other hand, you will find some of our lower-level courses provide a good refresher—and the advanced ones, a bit of a challenge.

How long does it take to complete a course?

Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.