Gamification: Creating Addictive User Experience
How This Course Will Help Your Career
Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.
Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.
This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.
What you will learn
- The difference between gamification and game design
- How to use player-centered design processes for gamification
- How to create player experiences that drive business missions
- The management, monitoring, and measurement of the impact of gamification work
- How to ensure that your gamification projects produce work which is legally compliant and ethically sound
- Specific gamification projects that have been used in enterprise settings in order to help explain the benefits of gamification to corporate sponsors and decision makers
Who should take this course
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
- Project managers and marketers keen on understanding how gamification might help a product or service
- Software engineers interested in rolling out game-like features in their products
- Entrepreneurs looking to create apps or products that reward customer loyalty
- Newcomers to design who are considering making a switch to UX, UI, or web design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
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Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 18 hours 12 mins spread over 10 weeks.
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 1 hour 39 mins.
Lesson 1: What is Gamification?
To be scheduled. Estimated time to complete: 2 hours 37 mins.
Lesson 2: What Makes a Game Fun?
To be scheduled. Estimated time to complete: 3 hours 33 mins.
Lesson 3: Player Centered Design
To be scheduled. Estimated time to complete: 2 hours 17 mins.
Lesson 4: It's all About the Player
To be scheduled. Estimated time to complete: 3 hours 27 mins.
Lesson 5: The Mission Possible
To be scheduled. Estimated time to complete: 2 hours 56 mins.
Lesson 6: Motivating Your Players
To be scheduled. Estimated time to complete: 2 hours 51 mins.
Lesson 7: Game Mechanics - Reasons to Play
To be scheduled. Estimated time to complete: 3 hours 3 mins.
Lesson 8: Getting It Right' - Managing, Monitoring and Measuring
To be scheduled. Estimated time to complete: 4 hours 3 mins.
Lesson 9: The Law and Ethics of Gamification
To be scheduled. Estimated time to complete: 2 hours 44 mins.
Lesson 10: Gamification and the Enterprise (Real World Examples)
To be scheduled. Estimated time to complete: 2 hours 34 mins.
Lesson 11: Course Certificate, Final Networking, and Course Wrap-up
To be scheduled.
How Others Have Benefited
Dereck du Toit, South Africa
“I am recommending membership for IDF to everyone in this space – and everyone buys in because it so incredibly industry relevant.”
Vera Dragilyova, United States
“It is an honor to be part of your organization, and I am looking forward to growing and contributing to the field, thanks to the information, courses, and advice that your organization provides.”
Julia Maroto Romero De Ávila, Spain
“I am happy with the content of this course and other contents in IDF's site. This is helping me to reinforce my knowledge and define the concepts, discovering I knew more things about UX that I expected!”
How It Works
Take lessons by industry experts
Lessons are self-paced so you’ll never be late for class or miss a deadline.
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