Gamification: Creating Addictive User Experience
How this course will help your career
Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.
Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.
This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.
What you will learn
- The difference between gamification and game design
- How to use player-centered design processes for gamification
- How to create player experiences that drive business missions
- The management, monitoring, and measurement of the impact of gamification work
- How to ensure that your gamification projects produce work which is legally compliant and ethically sound
- Specific gamification projects that have been used in enterprise settings in order to help explain the benefits of gamification to corporate sponsors and decision makers
Who should take this course
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
- Project managers and marketers keen on understanding how gamification might help a product or service
- Software engineers interested in rolling out game-like features in their products
- Entrepreneurs looking to create apps or products that reward customer loyalty
- Newcomers to design who are considering making a switch to UX, UI, or web design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
Gain an industry-trusted UX Course Certificate
You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.
Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:
Lessons in this course
- Lessons become available at a schedule of one lesson per week.
- Lessons remain open for you forever and have no deadlines.
- There is no time limit to finish a course.
- You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
- Estimated time to complete: 8 hours 27 mins spread over 10 weeks.
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 42 mins.
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0.1: Welcome to "Gamification - Creating Addictive User Experience" (2 mins)
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0.2: An introduction to IDF courses (14 mins)
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0.3: Let our community help you (1 min)
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0.4: Meet your peers online in our discussion forums (6 mins)
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0.5: Meet and learn from design professionals in your area (1 min)
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0.6: Gain Timeless Knowledge Through IDF Courses (11 mins)
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0.7: How to earn your Course Certificate (4 mins)
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0.8: Mandatory lessons vs. Optional lessons (2 mins)
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0.9: A mix between video-based and text-based lesson content (2 mins)
Lesson 1: What is Gamification?
To be scheduled. Estimated time to complete: 45 mins.
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1.1: A Brief History of Games (6 mins)
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1.2: Gamification Defined (4 mins)
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1.3: Myth-Busting - Some Home Truths About Games (9 mins)
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1.4: Gamification in Your Life Now (9 mins)
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1.5: Clarifying Your Expectations of Gamification (8 mins)
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1.6: Learning from Games (5 mins)
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1.7: Aspects of Gamification (5 mins)
Lesson 2: What Makes a Game Fun?
To be scheduled. Estimated time to complete: 53 mins.
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2.1: Defining the traits that make a game fun (5 mins)
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2.2: Obstacles (9 mins)
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2.3: A Game Explained (an example of a single game and how it meets the rules of fun) (8 mins)
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2.4: Emotional Rewards (8 mins)
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2.5: Work in Games (8 mins)
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2.6: Pride (2 mins)
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2.7: Happiness (8 mins)
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2.8: Share your Ideas (5 mins)
Lesson 3: Player Centered Design
To be scheduled. Estimated time to complete: 37 mins.
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3.1: User Centered Design (3 mins)
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3.2: Beyond User Centered Design (8 mins)
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3.3: Know Your Audience (9 mins)
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3.4: Keeping an Eye on Things (4 mins)
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3.5: Enterprise Level Player Centered Design (8 mins)
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3.6: How to Ensure Player-Centered Design? (5 mins)
Lesson 4: It's all About the Player
To be scheduled. Estimated time to complete: 51 mins.
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4.1: Get to Know Your Players (3 mins)
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4.2: Understanding the Person in Terms of Design (8 mins)
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4.3: Demographics and the Player Persona (9 mins)
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4.4: Professional Information and the Player Persona (10 mins)
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4.5: Player Types (8 mins)
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4.6: The Persona Template (8 mins)
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4.7: Implementing Player Personas (5 mins)
Lesson 5: The Mission Possible
To be scheduled. Estimated time to complete: 47 mins.
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5.1: The Building Blocks of Great Missions (9 mins)
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5.2: Analysis for a Gamification Mission (3 mins)
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5.3: Business Outcomes (8 mins)
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5.4: SMART Missions (10 mins)
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5.5: Tips for Mission Selection (3 mins)
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5.6: Examples of Great Missions in Real Life (9 mins)
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5.7: SMART Mission: Share your Ideas (5 mins)
Lesson 6: Motivating Your Players
To be scheduled. Estimated time to complete: 44 mins.
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6.1: The Platinum Rule of Gaming (3 mins)
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6.2: Motivation (Intrinsic and Extrinsic Revisited) (8 mins)
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6.3: Types of Fun (9 mins)
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6.4: The Model of Behavior (8 mins)
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6.5: Motivational Drivers (11 mins)
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6.6: Share Your Strategy (5 mins)
Lesson 7: Game Mechanics - Reasons to Play
To be scheduled. Estimated time to complete: 48 mins.
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7.1: Introducing Game Mechanics (7 mins)
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7.2: Points, Badges and Leaderboards (9 mins)
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7.3: Relationships (3 mins)
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7.4: Epic Challenges (2 mins)
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7.5: Constraints - Urgency and Optimism (7 mins)
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7.6: The Journey (2 mins)
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7.7: The Story and Emotions (8 mins)
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7.8: The Game Plan Economy, Rules and Engagement (4 mins)
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7.9: Gamification Mechanics (5 mins)
Lesson 8: Getting It Right' - Managing, Monitoring and Measuring
To be scheduled. Estimated time to complete: 59 mins.
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8.1: Sustainability (8 mins)
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8.2: Managing Missions (4 mins)
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8.3: Monitoring Player Motivation (9 mins)
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8.4: Measuring the Mechanics (8 mins)
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8.5: Succeeding in an Enterprise (8 mins)
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8.6: Rollout Strategies (9 mins)
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8.7: Technical Support (8 mins)
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8.8: Share your Ideas (5 mins)
Lesson 9: The Law and Ethics of Gamification
To be scheduled. Estimated time to complete: 41 mins.
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9.1: Labor Laws (8 mins)
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9.2: Data Protection Laws (8 mins)
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9.3: Virtual Currencies (4 mins)
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9.4: Ethics: Grey Areas of Gamification, Manipulation and Nudging (8 mins)
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9.5: Cheats! (8 mins)
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9.6: Legal and Ethical Responsibilities (5 mins)
Lesson 10: Gamification and the Enterprise (Real World Examples)
To be scheduled. Estimated time to complete: 40 mins.
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10.1: Vampire Hunter Walkthrough (11 mins)
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10.2: SAP Roadwarrior (7 mins)
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10.3: Time Recording (2 mins)
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10.4: SmartGate (6 mins)
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10.5: Compliance Training (7 mins)
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10.6: Discussion Forum (5 mins)
Lesson 11: Course Certificate, Final Networking, and Course Wrap-up
To be scheduled.
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11.1: Course Evaluation (1 min)
How others have benefited
Dereck du Toit, South Africa
“I am recommending membership for IDF to everyone in this space – and everyone buys in because it so incredibly industry relevant.”
Vera Dragilyova, United States
“It is an honor to be part of your organization, and I am looking forward to growing and contributing to the field, thanks to the information, courses, and advice that your organization provides.”
Julia Maroto Romero De Ávila, Spain
“I am happy with the content of this course and other contents in IDF's site. This is helping me to reinforce my knowledge and define the concepts, discovering I knew more things about UX that I expected!”
How to advance your career with IDF courses
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Attend lessons at your own pace
Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.
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Network online and offline
Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.
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Advance your career
Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.
Start advancing your career now
Become a member to take “Gamification: Creating Addictive User Experience”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.