Gamification: Creating Addictive User Experience
How This Course Will Help Your Career
Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.
Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.
This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.
What you will learn
- The difference between gamification and game design
- How to use player-centered design processes for gamification
- How to create player experiences that drive business missions
- The management, monitoring, and measurement of the impact of gamification work
- How to ensure that your gamification projects produce work which is legally compliant and ethically sound
- Specific gamification projects that have been used in enterprise settings in order to help explain the benefits of gamification to corporate sponsors and decision makers
Who should take this course
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
- Project managers and marketers keen on understanding how gamification might help a product or service
- Software engineers interested in rolling out game-like features in their products
- Entrepreneurs looking to create apps or products that reward customer loyalty
- Newcomers to design who are considering making a switch to UX, UI, or web design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
Gain an Industry-Recognized UX Course Certificate
Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.
Our courses and Course Certificates are trusted by these industry leaders:
Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 31 hours 43 mins spread over 10 weeks.
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 1 hour 39 mins.
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0.1: Welcome to "Gamification - Creating Addictive User Experience" (7 mins)
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0.2: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.3: Let our community help you (1 min)
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0.4: Meet your peers online in our discussion forums (6 mins)
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0.5: Meet and learn from design professionals at an upcoming meet-up (1 min)
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0.6: Gain Timeless Knowledge Through Courses From the Interaction Design Foundation (21 mins)
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0.7: How to Earn Your Course Certificate (16 mins)
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0.8: Mandatory vs. Optional Lesson Items (7 mins)
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0.9: A Mix Between Video-Based and Text-Based Lesson Content (8 mins)
Lesson 1: What is Gamification?
To be scheduled. Estimated time to complete: 2 hours 37 mins.
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1.1: A Brief History of Games (15 mins)
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1.2: Gamification Defined (11 mins)
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1.3: Myth-Busting - Some Home Truths About Games (39 mins)
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1.4: Gamification in Your Life Now (40 mins)
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1.5: Clarifying Your Expectations of Gamification (38 mins)
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1.6: Learning from Games (12 mins)
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1.7: Aspects of Gamification (6 mins)
Lesson 2: What Makes a Game Fun?
To be scheduled. Estimated time to complete: 3 hours 33 mins.
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2.1: Defining the traits that make a game fun (13 mins)
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2.2: Obstacles (40 mins)
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2.3: A Game Explained (an example of a single game and how it meets the rules of fun) (38 mins)
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2.4: Emotional Rewards (37 mins)
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2.5: Work in Games (38 mins)
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2.6: Pride (7 mins)
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2.7: Happiness (38 mins)
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2.8: Share your Ideas (6 mins)
Lesson 3: Player Centered Design
To be scheduled. Estimated time to complete: 2 hours 17 mins.
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3.1: User Centered Design (8 mins)
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3.2: Beyond User Centered Design (37 mins)
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3.3: Know Your Audience (41 mins)
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3.4: Keeping an Eye on Things (10 mins)
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3.5: Enterprise Level Player Centered Design (38 mins)
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3.6: How to Ensure Player-Centered Design? (6 mins)
Lesson 4: It's all About the Player
To be scheduled. Estimated time to complete: 3 hours 27 mins.
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4.1: Get to Know Your Players (8 mins)
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4.2: Understanding the Person in Terms of Design (38 mins)
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4.3: Demographics and the Player Persona (41 mins)
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4.4: Professional Information and the Player Persona (41 mins)
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4.5: Player Types (39 mins)
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4.6: The Persona Template (38 mins)
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4.7: Implementing Player Personas (6 mins)
Lesson 5: The Mission Possible
To be scheduled. Estimated time to complete: 2 hours 56 mins.
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5.1: The Building Blocks of Great Missions (40 mins)
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5.2: Analysis for a Gamification Mission (8 mins)
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5.3: Business Outcomes (38 mins)
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5.4: SMART Missions (42 mins)
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5.5: Tips for Mission Selection (7 mins)
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5.6: Examples of Great Missions in Real Life (37 mins)
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5.7: SMART Mission: Share your Ideas (6 mins)
Lesson 6: Motivating Your Players
To be scheduled. Estimated time to complete: 2 hours 51 mins.
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6.1: The Platinum Rule of Gaming (7 mins)
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6.2: Motivation (Intrinsic and Extrinsic Revisited) (38 mins)
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6.3: Types of Fun (40 mins)
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6.4: The Model of Behavior (39 mins)
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6.5: Motivational Drivers (45 mins)
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6.6: Share Your Strategy (6 mins)
Lesson 7: Game Mechanics - Reasons to Play
To be scheduled. Estimated time to complete: 3 hours 3 mins.
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7.1: Introducing Game Mechanics (33 mins)
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7.2: Points, Badges and Leaderboards (41 mins)
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7.3: Relationships (8 mins)
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7.4: Epic Challenges (7 mins)
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7.5: Constraints - Urgency and Optimism (37 mins)
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7.6: The Journey (7 mins)
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7.7: The Story and Emotions (38 mins)
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7.8: The Game Plan Economy, Rules and Engagement (10 mins)
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7.9: Gamification Mechanics (6 mins)
Lesson 8: Getting It Right' - Managing, Monitoring and Measuring
To be scheduled. Estimated time to complete: 4 hours 3 mins.
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8.1: Sustainability (38 mins)
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8.2: Managing Missions (10 mins)
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8.3: Monitoring Player Motivation (39 mins)
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8.4: Measuring the Mechanics (38 mins)
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8.5: Succeeding in an Enterprise (38 mins)
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8.6: Rollout Strategies (40 mins)
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8.7: Technical Support (37 mins)
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8.8: Share your Ideas (6 mins)
Lesson 9: The Law and Ethics of Gamification
To be scheduled. Estimated time to complete: 2 hours 44 mins.
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9.1: Labor Laws (37 mins)
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9.2: Data Protection Laws (38 mins)
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9.3: Virtual Currencies (11 mins)
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9.4: Ethics: Grey Areas of Gamification, Manipulation and Nudging (37 mins)
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9.5: Cheats! (38 mins)
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9.6: Legal and Ethical Responsibilities (6 mins)
Lesson 10: Gamification and the Enterprise (Real World Examples)
To be scheduled. Estimated time to complete: 2 hours 34 mins.
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10.1: Vampire Hunter Walkthrough (43 mins)
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10.2: SAP Roadwarrior (34 mins)
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10.3: Time Recording (7 mins)
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10.4: SmartGate (33 mins)
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10.5: Compliance Training (34 mins)
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10.6: Discussion Forum (6 mins)
Lesson 11: Course Certificate, Final Networking, and Course Wrap-up
To be scheduled.
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11.1: Course Evaluation (1 min)
How Others Have Benefited
Dereck du Toit, South Africa
“I am recommending membership for IDF to everyone in this space – and everyone buys in because it so incredibly industry relevant.”
Vera Dragilyova, United States
“It is an honor to be part of your organization, and I am looking forward to growing and contributing to the field, thanks to the information, courses, and advice that your organization provides.”
Julia Maroto Romero De Ávila, Spain
“I am happy with the content of this course and other contents in IDF's site. This is helping me to reinforce my knowledge and define the concepts, discovering I knew more things about UX that I expected!”
How It Works
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Control your learning.
Lessons are self-paced so you’ll never be late for class or miss a deadline. Learning and life, hand in hand.
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Earn Course Certificates.
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to show you’ve put in the work.
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Advance your career.
Grow your professional knowledge by watching Master Classes, networking within our UX community, and more.
Start Advancing Your Career Now
Join us to take “Gamification: Creating Addictive User Experience”. Take other courses at no additional cost. Make a concrete step forward in your career path today.
Advance my career nowFrequently Asked Questions
When I finish a course, do I have to pay extra to get my certificate?
Can I take more than one course at a time?
With a Student membership, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish or drop them so that you don’t have more than two ongoing courses.
I missed the enrollment, and now the course is closed. What can I do?
Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is in order to control the classroom size.
Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.
Do I have to be online at an exact time to study?
No. You can set your own study schedule. There are no "live sessions" since we have members from all timezones around the world. We are a truly global community.
Thus, once you are enrolled, you can take all the time to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).
Will I receive a Course Certificate?
Yes. You will get a digital industry-recognized course certificate every time you complete a course. Certificates never expire and can be saved as a .jpg file, so it's easy to be shared. Also, there is no limit to how many certificates you can earn during your membership.
You can see an example of a Course Certificate at the bottom of the Course Catalogue.
I have answered questions in a lesson; when will they be marked/graded?
I have updated my name, but my course certificate is not updated — how can I change it?
I have started my course later than the specified date, are my answers still going to be marked?
Sure! We will be marking all your answers for as long as you are an active member.
How are courses graded?
For how long will I have access to the course materials?
You will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year. Renewing your membership for a second year means you will have access to one more year, and so on.
New lessons are starting before I have completed the previous lesson(s). Am I going to be locked out of these unfinished lessons?
No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.
All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s).
Do I have a specific date to award my certificates?
No, you can generate your certificate as soon as you score at least 70% of the total course points.
When will I receive my Course Certificate?
Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).
There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.
How do I add my Certificate to my LinkedIn profile?
Below is a step-by-step guide on how to add your Interaction Design Foundation course(s) to your LinkedIn profile:
Log in to your LinkedIn account, then go to your profile.
Below your profile description, click on the button Add profile section, choose Recommended and then select Add license or certification.
3. In the following fields add:
Name – Course name
Issuing organization – The Interaction Design Foundation
Check the field “This credential does not expire”
Issue date - Input the date written on your certificate (e.g., May 2021)
Credential ID – Your membership ID number (it's written on your certificate)
Credential URL: Input the certificate URL provided on your course page
4. Click the Save button.
Congratulate yourself! Earning the certificate is a great accomplishment and now you can share it with the world!
How do I add the Interaction Design Foundation Membership Certificate to my LinkedIn Profile?
Below is a step-by-step guide on how to add your Interaction Design Foundation course(s) to your LinkedIn profile:
Log in to your LinkedIn account, then go to your profile.
Below your profile description, click on the button Add profile section, choose Recommended and then select Add license or certification.
3. In the following fields add:
Name – Membership Certificate
Issuing organization – The Interaction Design Foundation
Check the field “This credential does not expire”
Issue date - Input the date when you joined our community (e.g., May 2019)
Credential ID – Your membership ID number (it's written on your certificate)
Credential URL: Input the certificate URL provided on your profile page
4. Click the Save button.
It is as simple as that. Now, anyone who visits your profile can see your certificate!
How much will I have to pay for the courses?
After you pay for your membership, you can take as many courses as you want with no additional costs. There are no further charges on top of the membership fee.
Do you provide mostly beginners' or more advanced courses?
How long does it take to complete a course?
You will need approximately 5-8 hours to complete one lesson. Each course has between 3 and 16 lessons.
Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.
I scored less than 70% in a course, so I didn't qualify for a certificate. Can I try again?
Yes! Everyone's learning journey looks different, and we'd never stop our members from trying again. To retake a course, just follow these steps:
1. Go to your profile and click on the relevant course you'd like to retake.
2. Underneath your progress bar, you'll see a phrase "UX Courses" with an arrow (>) pointing to a clickable landing page of that course. Click on that link.
3. Once on the landing page, scroll all the way down to the bottom of the page. You'll see a red button, which you can simply click to drop the course.
4. Head back to our main list of UX Courses, and re-enroll yourself in the course. You'll all set to try again!
Please note that when you drop a course, you will lose any answers and progress you submitted. We advise that you screenshot or save any answers you'd like to reuse.
In some cases, we can open up lessons for members who are retaking a course, so that they don't have to wait for familiar lessons to unlock each week. If you'd like us to do this for you, please get in touch with our support team at hello@interaction-design.org, and we can help you out.