User Research — Methods and Best Practices

100% booked
Intermediate

How this course will help your career

User experience design requires you to understand your users. If you don't know what your users want, you can only deliver what they want by accident. User research is how we come to understand what our users want—it's the largest part of user experience design. This course will give you insights into all the major UX research techniques and how to put them into practice on your projects.

User research is often the first step of a UX design process, because you cannot begin designing a product or service without first understanding what the users want. By gaining skills, and learning about the best practices in user research, you will be able to get first-hand knowledge of your users in order to design the optimal product—one that sells better than your competitors’.

Through this course, you will be introduced to the various aspects of user research, getting exposed to qualitative and quantitative user research methods. On top of that, you will also learn how to analyze the results of your research and confidently present your findings to your clients and stakeholders. User researchers play an instrumental and valuable role in any organization and, as such, receive a healthy remuneration, from an average of $81,000 to as high as more than $120,0001.

What you will learn

  • A high-level overview of what user research is all about
  • How to conduct user research without involving your users
  • What usability tests are, and how to conduct them as a (major) part of your UX research
  • How to reach out to your users and conduct surveys, interviews, and focus groups
  • How to conduct user research across borders effectively—by using global and cross-cultural research techniques
  • How to deal with unmeasurable results of your research and apply qualitative analysis
  • How to put user research into action and apply the insights you have gained
  • How to report and present on user research effectively—to clients, bosses, and other stakeholders

Who should take this course

This is an intermediate-level course suitable for newcomers and experienced practitioners alike:

  • UX designers looking to broaden their UX careers with additional research techniques
  • Project managers who are interested in techniques that enable design teams to develop a greater understanding of users
  • Entrepreneurs interested in building a user-centered product that users will want and purchase
  • Marketers looking to gain a holistic view of customers’ needs and motivations
  • Newcomers to design who are considering making a switch to UX design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

1 User Experience Researcher Salary (United States), PayScale

Gain an industry-trusted UX Course Certificate

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Centure, Adobe, GE, IBM, Philips and SAP

Lessons in this course

  • Lessons become available at a schedule of one lesson per week.
  • Lessons remain open for you forever and have no deadlines.
  • There is no time limit to finish a course.
  • You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
  • Estimated time to complete: 6 hours 12 mins spread over 9 weeks.

Lesson 0: Welcome and Introduction- User Research - Methods and Best Practices

To be scheduled. Estimated time to complete: 42 mins.

  • 0.1: Welcome to 'UX Research Methodologies' (2 mins)
  • 0.2: An introduction to IDF courses (14 mins)
  • 0.3: Let our community help you (1 min)
  • 0.4: Meet your peers online in our discussion forums (6 mins)
  • 0.5: Meet and learn from design professionals in your area (1 min)
  • 0.6: Gain Timeless Knowledge Through IDF Courses (11 mins)
  • 0.7: How to earn your Course Certificate (4 mins)
  • 0.8: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.9: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: An Introduction to User Research for UX

To be scheduled. Estimated time to complete: 22 mins.

  • 1.1: Why User Research Matters (5 mins)
  • 1.2: Types of User Research and User Experience Design Techniques (4 mins)
  • 1.3: Identifying Stakeholders in UX Projects (8 mins)
  • 1.4: Identifying the Stakeholder (5 mins)

Lesson 2: User Research - Without Users

To be scheduled. Estimated time to complete: 1 hour 15 mins.

  • 2.1: Introduction to UX Planning (8 mins)
  • 2.2: Stakeholder Interviews (8 mins)
  • 2.3: Coming to a Shared Understanding in Stakeholder Interviews (8 mins)
  • 2.4: Requirements Capture Workshops (11 mins)
  • 2.5: Using Your Findings from Requirements Capture Workshops (2 mins)
  • 2.6: Benchmarks (8 mins)
  • 2.7: Contextual Research (8 mins)
  • 2.8: Analytics (9 mins)
  • 2.9: Expert Reviews (7 mins)
  • 2.10: UX Design Research Techniques (5 mins)

Lesson 3: User Research - Usability Testing

To be scheduled. Estimated time to complete: 56 mins.

  • 3.1: Research Planning for User Research (4 mins)
  • 3.2: Planning User Research the Five Essentials (5 mins)
  • 3.3: Nano-Usability Testing (3 mins)
  • 3.4: Conducting Usability Testing (11 mins)
  • 3.5: Task Models and User Journeys (10 mins)
  • 3.6: Customer Experience Maps (7 mins)
  • 3.7: User Profiling (10 mins)
  • 3.8: Usability Testing in Practice (5 mins)

Lesson 4: User Research - Surveys, Interviews and Focus Groups

To be scheduled. Estimated time to complete: 54 mins.

  • 4.1: When to Use a Survey (3 mins)
  • 4.2: How to Develop a Survey (15 mins)
  • 4.3: Tips on Using Surveys (5 mins)
  • 4.4: Analyzing Survey Data (4 mins)
  • 4.5: Recruiting for Interviews (6 mins)
  • 4.6: Interviewing Users (5 mins)
  • 4.7: Focus Groups - When to Use Them (5 mins)
  • 4.8: Focus Groups - How to Use Them (5 mins)
  • 4.9: Discussion Forum (5 mins)

Lesson 5: User Research - Object Based Research Techniques

To be scheduled. Estimated time to complete: 17 mins.

  • 5.1: Object Based Research Techniques (2 mins)
  • 5.2: Dialogue Based Techniques (Photo Elicitation) (3 mins)
  • 5.3: Generative Techniques (Collage/Mapping) (4 mins)
  • 5.4: Associative Techniques (Card Sorting) (3 mins)
  • 5.5: Object Based Research in Practice (5 mins)

Lesson 6: User Research - Global and Cross-Cultural Research Techniques

To be scheduled. Estimated time to complete: 23 mins.

  • 6.1: Global vs. Cross-Cultural (3 mins)
  • 6.2: Research Planning for Global and Cross-Cultural Projects (6 mins)
  • 6.3: Recruitment for Cross-Cultural UX Research (3 mins)
  • 6.4: Field Research for Cross-Cultural UX Research (5 mins)
  • 6.5: Global and Cross-Cultural Data (2 mins)
  • 6.6: Share your Thoughts (5 mins)

Lesson 7: User Research - Qualitative Analysis

To be scheduled. Estimated time to complete: 19 mins.

  • 7.1: What is Qualitative Analysis? (6 mins)
  • 7.2: Coding for Qualitative Analysis (5 mins)
  • 7.3: Analysis Planning - The Simple and Intensive Models (3 mins)
  • 7.4: UX and Qualitative Analysis (5 mins)

Lesson 8: Putting User Research into Action

To be scheduled. Estimated time to complete: 35 mins.

  • 8.1: Insights into UX Research Deliverables (2 mins)
  • 8.2: User Personas (10 mins)
  • 8.3: Situational Representation (3 mins)
  • 8.4: Activity Models (6 mins)
  • 8.5: Process Models (8 mins)
  • 8.6: Task Model Exercise (5 mins)

Lesson 9: Reporting on User Research

To be scheduled. Estimated time to complete: 28 mins.

  • 9.1: Informal Reports (2 mins)
  • 9.2: Formal Reports (9 mins)
  • 9.3: Presentations (5 mins)
  • 9.4: Research-Driven Workshops (6 mins)
  • 9.5: Share your Ideas (5 mins)

Lesson 10: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 10.1: Course Evaluation (1 min)

How others have benefited

Angela

Angela, United Kingdom

“I'm definitely enjoying this course so far, and looking forward to learning about the other course topics on offer. The website is an incredible resource - big thanks for making such a treasure trove of information available.”


Natalie Verdon

Natalie Verdon, Australia

“How wonderful.......I am looking forward to all I can learn and share with the community. You have a brilliant site and wonderful offerings.”


Fernando Martinez Carreon

Fernando Martinez Carreon, Mexico

“Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cognitive and pedagogy centered professionals. I'm really glad that I've become a member and have all of these tons of information for self-paced learning, the content I read it's great so far!”


How to advance your career with IDF courses

  1. Attend lessons at your own pace

    Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.

  2. Network online and offline

    Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.

  3. Advance your career

    Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.

Start advancing your career now

Become a member to take “User Research — Methods and Best Practices”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.

FREQUENTLY ASKED QUESTIONS

Courses

Can I take more than one course at a time?

Yes, you can take all the courses you would like. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to the other as you please.

There are no further charges once you’ve paid for your membership.

Please note: If you have a student membership, you can take a maximum of three courses at the same time. As a student, you can thus still take all the courses you would like – free of extra charges – just as long as you finish them (or drop them) so that you don’t have more than three ongoing courses at the same time.

Start Learning

I missed the enrollment date and now the course is closed. Will I have any opportunity to take the course in the future?

Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is to be able to control the classroom size.

Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

We’ll re-schedule the course and make it available for sign-up on https://www.interaction-design.org/courses in only about a week (or perhaps a little bit longer). The actual start date of the course will be a few weeks after sign-ups begin too. We’ve found that this is the best way to maximize flexibility and convenience for everyone, especially you as you put your course program together.

Do I have to be online at an exact time to study?

No. You can set your own study schedule. There are no "live sessions" or "webinars" since our members are from all timezones around the world. We are a truly global community – with members in every single corner of the world.

Thus, once you are enrolled, you can take all the time you want to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).

Will I receive a Course Certificate?

Yes. Every time you complete a course, you get an industry-recognized Course Certificate. There is no limit to how many Course Certificates you can earn during your membership. You will also receive a 3-step guide on how to include your Course Certificate on LinkedIn and in your résumé/CV.

You can see an example of a Course Certificate at the bottom of the Course Catalogue.

How can I drop a course?

You can simply go to the course page and click on the “Drop Course” button — please bear in mind that this will also erase all your course progress and answers.

I have answered questions in a lesson; when will they be marked/graded?

We do the marking/grading in so-called "sprints," where we sit down and do all the marking/grading in one go. Your answers will be graded approximately one week after you submit your work.

We do this because it is much more efficient than doing one little step every day. It's part of our lean/agile work philosophy, and that approach to efficiency is one of the factors that keeps our membership prices so incredibly low.

We are doing it to save you money and as part of our mission to lower the cost of high-quality design education.

I have updated my name, but my course certificate is not updated — how can I change it?

Please contact us at hello@interaction-design.org and our member support will regenerate your certificate with the correct name.

I have started the course/lesson later than the specified date, are my answers still going to be marked?

We will be marking answers for as long as there are active members. Therefore, even if you are the only person taking a lesson at that particular time, your answers will still be marked.

How are courses graded?

Multiple-choice questions are automatically graded by our system, whilst open-ended questions are marked by the course instructors.

I started a course after the official start date; for how long will I have access to the course materials?

Regardless of when you have enrolled on a course, you will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year, renewing your membership for a second year means you will have access for two years, and so on.

English is not my first language so it takes me longer to learn through the course content, will I still be able to answer questions after the course completion date?

Yes, you will be able to submit answers for the whole duration of your membership.

New lessons are starting before I have had the chance to complete all aspects of the previous lesson(s); am I going to be locked out of these unfinished lessons?

No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s). However, we anticipate that there will be a constant flow of participants working through different lessons and courses, so overall you are unlikely to miss out. We will also be running all courses again — so there really is no rush.

Are course certificates awarded on a specific date?

No; you can generate your certificate as soon as you attain at least 70% of the total course points.

When will I receive my Course Certificate?

Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

How do I add my Course Certificate to my LinkedIn profile?

Below is a step-by-step guide on how to add your IDF course(s) to your LinkedIn profile:

1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

2. Click on the plus button and choose “Certification”.

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3. In the following fields add:

  • Certification name – Course name
  • Certification authority – The Interaction Design Foundation
  • License number – Your membership ID number (it's written on your certificate)
  • Time period – Input the date written on your certificate (e.g., May 2017)
  • Check the button “This certification does not expire”
  • Certification URL: Input the certificate URL provided on your course page

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4. Click on the save button.

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Congratulate yourself!
You’ve made a great accomplishment by earning your course certificate, and now the world knows about it!

How do I add the IDF Membership Certificate to my LinkedIn Profile?

Below is a step-by-step guide on how to add your certificate to your LinkedIn profile:

1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

2. Click on the plus button and choose “Certification”.
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3. In the following fields add:
• Certification name – Membership Certificate
• Certification authority – The Interaction Design Foundation
• License number – Your membership ID number (it's written on your membership certificate)
• Time period – Input the date when you joined our community (e.g., May 2017)
• Check the button “This certification does not expire”
• Certification URL: Input the certificate URL provided on your profile page

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4. Click on the save button.
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It is as simple as that. Now, anyone who visits your profile can see your certificates!

How much will I have to pay for the courses?

As a member, you can take as many courses as you want with no additional costs. This means you only have to pay our membership fee to take an unlimited number of courses. There will be no further charges on top of the membership fee, no matter how many courses you decide to take.

Do you provide mostly beginners' or more advanced courses?

We provide courses for all levels of mastery and accross the full spectrum. If you’re new to design, you can start from our beginner courses and progress all the way up to our advanced ones. If you’re an established designer, on the other hand, you will find some of our lower-level courses provide a good refresher—and the advanced ones, a bit of a challenge.

How much time is needed to complete a course?

Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.