User experience design requires you to understand your users. If you don't know what your users want, you can only deliver what they want by accident. User research is how we come to understand what our users want—it's the largest part of user experience design. This course will give you insights into all the major UX research techniques and how to put them into practice on your projects.
User research is often the first step of a UX design process, because you cannot begin designing a product or service without first understanding what the users want. By gaining skills, and learning about the best practices in user research, you will be able to get first-hand knowledge of your users in order to design the optimal product—one that sells better than your competitors’.
Through this course, you will be introduced to the various aspects of user research, getting exposed to qualitative and quantitative user research methods. On top of that, you will also learn how to analyze the results of your research and confidently present your findings to your clients and stakeholders. User researchers play an instrumental and valuable role in any organization and, as such, receive a healthy remuneration, from an average of $81,000 to as high as more than $120,0001.
What you will learn
- A high-level overview of what user research is all about
- How to conduct user research without involving your users
- What usability tests are, and how to conduct them as a (major) part of your UX research
- How to reach out to your users and conduct surveys, interviews, and focus groups
- How to conduct user research across borders effectively—by using global and cross-cultural research techniques
- How to deal with unmeasurable results of your research and apply qualitative analysis
- How to put user research into action and apply the insights you have gained
- How to report and present on user research effectively—to clients, bosses, and other stakeholders
Who should take this course
This is an intermediate-level course suitable for newcomers and experienced practitioners alike:
- UX designers looking to broaden their UX careers with additional research techniques
- Project managers who are interested in techniques that enable design teams to develop a greater understanding of users
- Entrepreneurs interested in building a user-centered product that users will want and purchase
- Marketers looking to gain a holistic view of customers’ needs and motivations
- Newcomers to design who are considering making a switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 User Experience Researcher Salary (United States), PayScale