Course Description

A deep understanding of human psychology is essential for all designers and also necessary to create a great user experience.

Whilst there are many individual differences between users, we are unified by our shared psychology. The constraints and abilities of the human mind are much the same for all of us. Developing an understanding of these limitations and amazing capabilities is the key to interaction design and a great user experience. Without an awareness of how we interact with things in the real and virtual worlds your design could go in the 'hall of shame' rather thanthe 'hall of fame'.

Through the 'Psychology of Interaction Design' we will endow you with the information necessary to create user-centred products, largely free from the frustrating elements that blight the designs of your competitors.

  • Have a deep understanding of the human behind the term 'user'
  • Be able to see where the potential pitfalls in your design are before they become a problem for your users
  • Experience a newfound clarity in thinking, enabling you to see what the user sees when confronted by your product
  • Know how to elevate your design above those of your competitors, and...
  • Have the knowledge necessary to design products that provide satisfying user experience and in turn increase sales

Within this course you will cover

All aspects of human cognition, encompassing:

  • memory
  • attention
  • decision-making
  • problem-solving
  • learning
  • language and
  • reasoning

    ...as well as...

  • Skill acquisition and how practice really does make perfect
  • The difference between controlled and automatic processing
  • Haptics and the psychology of touch
  • The difference between a user interface and a tangible user interface
  • The pros and cons associated with using physical controls Vs. touchscreen displays
  • How and when to use images
  • How and when to use text
  • Some of the most well-known examples of disastrous design
  • The effect of aesthetics on user behaviour
  • The Gestalt principles of perceptual organisation

You will also take away some of the best resources currently available and a consolidated list of recommended reading materials, videos and useful links to relieve you of the task of trawling the internet searching for that vital piece of information.

Recommended background: What should you know

Regardless of whether you are new to interaction design or a seasoned professional, if you are looking for clarity in your design and thinking then this is the course for you. By the end of the course you should have a clear understanding of how you can create user-centred products, largely free from the frustrating elements that blight the designs of your competitors.

Please note: You can start this course at any time and there is no fixed time span for you to complete the course. All of the course materials are available to you for the whole duration of your membership and we will be marking questions for as long as there are active members. Therefore, even if you are the only course taker at one time we will still mark all of your questions. There is no specific date for the release of course certificates, instead you will receive a course certificate when you have answered every question from all lessons within the course.

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP