“It can be helpful to understand and even experience the part of the elephant that others are experiencing.”1 Whatever your “elephant” may be, a deep understanding of human psychology is essential for all designers when creating a user-centered product with great user experience.
While many individual differences will never cease to exist between users, we are united by our shared psychology; the constraints and abilities of the human mind are much the same for all of us. Developing an understanding of these cognitive limitations and capabilities is the key to interaction design and a great user experience. Without an awareness of how we interact with things in the real and virtual worlds, you’ll find that your designs will fall short of their potential.
This course will equip you with the knowledge to relate to your users psychologically, thus allowing you to create stand-out products. Through learning about different aspects of human cognition—and how they relate to interaction design—you will find yourself much better equipped to put yourself in your users’ shoes, shifting their thoughts to the forefront and keeping a firm hold of them there when designing your next creation.
What you will learn
- A deep, cognitive understanding of the human behind the term “user,” including the user’s memory and decision-making and problem-solving skills
- A newfound clarity of thinking, enabling you to see what the user sees when confronted by your product
- How to identify potential pitfalls in your design before any of them become a problem for your users
- How to elevate your design above those of your competitors by creating user-centered products, virtually free from frustrating elements
- How to design products that provide satisfying user experience and, in turn, increase sales
Who should take this course
This is an advanced-level course; even so, it is recommended for both newcomers to design and seasoned professionals alike:
- UX, UI, and web designers keen on applying knowledge in psychology so as to create interactive designs that are satisfying to use
- Software engineers interested in gaining a deep understanding of human cognition and interaction design
- Entrepreneurs who want to ship products that are user-centered and free from flaws that might blight their competitors’ products
- Newcomers to design who are considering making a switch to UX or interaction design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 Susan Weinschenk, The Psychologist’s View of UX Design, UXmag
Industry-trusted Course Certificate
You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.
Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.
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