Course Description

Course Content and Goals

The overall goal of this Design Thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design Thinking helps you develop practical and innovative solutions for your problems.

The Design Thinking approach has rapidly been adopted by some of the world's leading brands, such as Apple, Google, Samsung, and GE and the approach is being taught at leading universities around the world, including Stanford and Harvard.

Design Thinking is a human-focused, prototype-driven process for innovation. In this course you will develop a solid understanding of the fundamental concepts of Design Thinking and you will learn how to implement your new found knowledge in your professional work life.

The Benefits - You will learn:

  • The fundamental concepts of Design Thinking.
  • Why you should use Design Thinking and why it is more effective than traditional business methods when the goal is innovation and great design in a business environment.
  • Practical Design Thinking methods and tools that will empower you to apply Design Thinking at work.
  • Ethnographic and analysis methods, which differ from classical market research, such as focus groups and surveys.
  • By working through a complete innovation project.
  • How to initiate a new working culture based on a user-centric approach, empathy, and playful testing. A great deal of design still takes a top-down approach; specified, or determined in ways that do not involve iterative engagement with clients, customers, or end-users.
  • Early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organizational learning. This is especially important if you are responsible for the introduction of new products and services.

Networking and Social Aspects

In this course you will be part of a global multidisciplinary team: The other course participants are people from diverse professional backgrounds from all over the world.

Recommended Background

Design Thinking is an approach that can be applied by anyone who is interested in improving - or inventing - a given product, service, experience, or strategy.

Being a great designer requires years and years of education and working as a dedicated professional. However, Design Thinking, as an innovative problem solving approach, does not. We believe that Innovation and problem solving is a skill that can be learned and that is of importance in all aspects of business.

  • UX designers, web designers, Industrial designers, service designers, exhibit designers, visual communication designers, and architects.
  • Engineers.
  • Marketing professionals.
  • Executives and senior business leaders.
  • Decision makers in R&D of products, services, systems, and experiences.
  • Professors, lecturers and students.

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP